Learn how to validate your startup idea by pre-selling it, for only $80 (includes a free 1-hour consultancy call).
Download Our Free Guide: The Perfect Pitch Deck

This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
The Perfect Pitch Deck

The Pitch Deck Rovilus Used to Raise $150K

Updated: 
November 3, 2025
 | 
Pitch Decks

Description

CTA
Fundraising OS
Tool
Fundraising OS

Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.

Buy It For $97 $297

Description

CTA
Rovilus
Rovilus
Rovilus designed technical performance apparel for the modern outdoorsman.
Industry:
Energy, CleanTech, Manufacturing, Transportation, Construction, Hardware, Robotics
Business Model:
Other
Customer:
B2B
Round:
Pre-Seed
Amount Raised:
$150K
Investor:
VC
Year:
2019

Rovilus Pitch Deck Breakdown

Problem & Pain Points

Rovilus frames the problem around the high operational costs and inefficiencies of current battery tech in demanding sectors like mining and aviation. This approach works because it immediately establishes a large, expensive problem that investors understand is worth solving. By focusing on specific industries, they avoid being too generic and signal deep market knowledge.

Our Tip: Frame the problem in terms of quantifiable financial impact or operational bottlenecks to make the pain point tangible for investors.

Solution & Value Proposition

The deck presents a modularized battery system as the solution, directly addressing the previously stated problems of cost and inefficiency. They differentiate by claiming to be the "most cost-effective solution," a powerful and direct value proposition that resonates with fleet operators. The emphasis on maintaining vehicle integrity with a modular design shows a practical, customer-centric approach.

Our Tip: Clearly connect every feature of your solution back to a specific pain point you introduced on the problem slide.

Traction & Social Proof

Rovilus uses concrete metrics like $20K in gross revenue and $102M in MOUs to provide powerful social proof. This strategy serves as validation, showing not just market interest but actual commercial commitments, which significantly de-risks the investment. Notice that the combination of early revenue and large-scale agreements tells a compelling story of current viability and future growth potential.

Our Tip: Showcase a mix of leading indicators like MOUs and lagging indicators like revenue to demonstrate both future potential and present execution.

Team & Advisors

The team slide builds credibility by highlighting key advisors with highly relevant backgrounds, such as a former VP of Global Sales from A123 Systems. This choice showcases that Rovilus has attracted top talent with direct industry experience, signaling to investors that the team has the network and expertise to execute its go-to-market strategy. Including an advisor connected to a government science and technology program also implies a strong technical foundation and potential for public-sector support.

Our Tip: Present your team and advisors not just by their titles, but by the specific, strategic value they bring to the company's next milestones.


Lessons Learned from Rovilus Pitch Deck

Tell a Cohesive Story

The Rovilus deck succeeds because every slide reinforces the others, creating a single, powerful narrative. Their solution directly solves the exact financial pain points they introduce, and their team’s background perfectly aligns with their go-to-market plan. Ensure your deck connects the dots between problem, solution, team, and traction to present a unified and believable vision.

De-Risk Everything with Proof

Rovilus systematically dismantles investor skepticism by backing every claim with tangible proof. Instead of just asserting market fit, they show $102M in MOUs and early revenue to validate it. Replace your own deck’s vague promises with hard data, customer commitments, and expert endorsements to make your venture feel inevitable.

The All-In-One Newsletter for Startup Founders

90% of startups fail. Learn how not to with our weekly guides and stories. Join +40,000 other startup founders!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.