This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Rocket Internet frames the problem from an investor's viewpoint, targeting systemic issues like high startup failure rates and operational inefficiencies. This approach immediately aligns with the concerns of their target audience: institutional investors and partners. By focusing on the meta-problem of venture building, they position themselves as a de-risking mechanism for startup investment.
Our Tip: Define the problem through the lens of your target audience, ensuring it resonates directly with their primary concerns and motivations.
The company presents its solution as a structured, repeatable "venture building process" with rapid launch capabilities and centralized support. Their value proposition emphasizes deep experience and data-driven optimization, directly addressing the previously stated problems of risk and inefficiency. This works because it portrays Rocket Internet not as a single idea, but as a factory for creating successful companies.
Our Tip: Present your solution as the clear, logical, and comprehensive answer to the specific problems you have outlined.
Rocket Internet validates its market by targeting only large, high-growth markets and using proven business models that have already found customer acceptance elsewhere. This strategy shows investors a disciplined, data-informed approach to market selection, significantly reducing market risk. It’s a powerful way to signal that they are not gambling on unproven concepts but are executing on validated demand.
Our Tip: Use evidence of existing demand and clear market sizing to prove your opportunity is both substantial and attainable.
The business model is straightforward and powerful: Rocket Internet makes money by holding equity in the companies it builds. This model perfectly aligns their incentives with those of their investment partners, as they only succeed when their portfolio ventures succeed. The simplicity of the equity-based model communicates a focus on long-term value creation over short-term revenue.
Our Tip: Ensure your business model is easy to understand and clearly aligns your financial success with the success of your customers or partners.
Rocket Internet's entire narrative is built on de-risking the venture for investors, from using proven models to executing with a repeatable process. You can apply this by framing your pitch around the evidence you have gathered to reduce market, execution, and financial risk. Show investors you are not just a dreamer but a disciplined executor who has already mitigated key uncertainties.
The pitch deck communicates with extreme clarity, presenting a logical, step-by-step case that leaves no room for ambiguity. Their equity-based business model also creates perfect alignment, ensuring they only win when their investors win. Apply this by simplifying your narrative into a clear, compelling story and designing a business model where your success is directly tied to your partners' or customers' success.
