This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
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Boxcryptor effectively frames the problem around the security gaps in popular cloud storage, directly addressing widespread user concerns about data privacy and control. This strategy works because it connects a technical issue, encryption, to a relatable and emotional pain point—the fear of data breaches. By doing so, they make the need for their solution feel immediate and obvious to investors, establishing a large, addressable market from the very first slide.
Our Tip:Anchor your problem slide in a relatable, emotional pain point, not just a technical gap, to make the market need feel urgent and undeniable.
They present Boxcryptor not as a replacement for services like Dropbox, but as a simple security layer that integrates directly into them. The value proposition is powerful because it enhances tools users already love, which dramatically lowers the barrier to adoption. By emphasizing both strong security and user-friendliness, they successfully position the product as a rare "best of both worlds" solution in a market that often forces a choice between the two.
Our Tip:Frame your solution as an enhancement to existing user behaviors, not a replacement, to demonstrate a lower barrier to adoption and a faster path to market penetration.
Boxcryptor validates its market opportunity with both top-down and bottom-up data, citing the cloud security software market's 41.4% CAGR alongside the 100 million+ existing cloud storage users. This dual approach is highly effective; the growth rate confirms a rising tide, while the specific user numbers for platforms like Dropbox make the target audience tangible and immediately addressable. This quantification moves the discussion from a vague idea to a concrete business case that investors can analyze.
Our Tip:Combine a top-down market growth rate with a bottom-up user count to show investors both the market's momentum and your specific, addressable starting point.
The deck highlights a founding team with perfectly complementary expertise: a business law background from SAP and a computer science background from IBM Research. This blend is precisely what early-stage investors seek, as it proves the team can both build a robust product and navigate the legal and commercial complexities of the business. Referencing prestigious prior employers like SAP and IBM acts as powerful third-party validation of the team's credibility and execution capability.
Our Tip:Showcase how your founding team's specific, complementary skills directly address the core challenges of building and scaling your business.
Boxcryptor systematically dismantles investor risk at every turn, from a low-adoption-barrier product to a proven team and a tangible market. This creates a powerful sense of momentum that makes the investment feel less like a gamble and more like a logical next step. To apply this, audit each of your slides and ask: "What is the biggest risk this slide addresses, and how can I prove we have it covered?"
The deck succeeds by framing its technical solution, encryption, around a relatable user pain point and a clear value proposition of "security without sacrifice." They sell the outcome—peace of mind—not just the feature. Apply this by connecting every technical aspect of your product directly to a tangible benefit or emotional need your target customer experiences.
