This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Shopline effectively frames the problem by identifying three specific and relatable barriers for Asian SMBs: low technical skill, language difficulties, and the need for brand building. This approach works because it defines a clear, underserved niche and makes the market need feel tangible and urgent. By focusing on a specific user who "cannot read English," they create a powerful, memorable image of their target customer.
Our Tip: Ground your problem slide in specific, emotional pain points experienced by a well-defined user segment to make the market need feel undeniable.
The deck presents Shopline not just as a tool, but as a complete, localized ecosystem that directly solves the stated problems with its ease of use and tailored support. The value proposition is powerful because it emphasizes a tight problem-solution fit, showing investors a deep understanding of the customer's journey. This positions Shopline as a thoughtful partner rather than just another software platform.
Our Tip: Frame your solution not as a list of features, but as a direct and compelling remedy to the specific pain points you have already established.
Shopline uses hard numbers to prove its model works, highlighting 7,500+ created shops and an impressive average of US$25,000 in monthly sales per shop. These metrics are crucial as they provide concrete validation that merchants can successfully adopt and monetize the platform. This data moves the pitch from a theoretical idea to a proven business, significantly de-risking the opportunity for investors.
Our Tip: Showcase a few key operational metrics, like customer count and revenue per customer, to prove your business model is not just viable but already working in the real world.
The team slide builds immediate credibility by name-dropping elite institutions like Goldman Sachs, Citibank, and Deloitte. This strategy works as a powerful signal to investors, suggesting the founders possess the financial discipline and professional network needed to scale a company. The slide effectively uses brand association to create a halo of competence around the leadership team.
Our Tip: Highlight team members' past experiences at well-known, successful companies to act as a powerful and efficient proxy for competence and credibility.
Shopline’s deck excels by telling a highly specific story, focusing on a non-tech-savvy Asian merchant to make the problem tangible and urgent. This tight focus on a niche allows their solution to feel like a perfect, custom-fit key for a very specific lock. To apply this, define your target user and their pain points with such precision that your solution becomes the only logical answer.
The deck masterfully de-risks the opportunity by pairing every claim with concrete proof, from the $25,000 average monthly sales per shop to the team's background at Goldman Sachs. This strategy systematically replaces investor uncertainty with confidence in the business model and the team's ability to execute. Prove your model works by showcasing key operational metrics and use team credentials as a powerful proxy for competence.
