This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Three Ships effectively frames the problem by tapping into two major consumer concerns: a lack of transparency and the high cost of quality skincare. They articulate a clear pain point around misleading claims and filler ingredients, which resonates with a modern, informed consumer base. This approach immediately establishes a relatable and significant market need.
Our Tip: Frame the problem as a tangible story your target customer experiences daily to create an immediate emotional connection with investors.
The deck presents a compelling solution by directly addressing the stated problems with formulation transparency and affordability. Their online Ingredient Glossary is a brilliant, tangible proof point of their commitment, moving beyond a simple claim to a demonstrable feature. This clear problem-solution fit shows investors they have a well-defined strategy.
Our Tip: Showcase your solution not just as a product, but as a direct answer to the specific pain points you previously identified.
Three Ships smartly positions itself by creating a new category defined by radical transparency and affordability, rather than competing on ingredients alone. This strategy allows them to stand out in a crowded skincare market against both high-end and mass-market brands. By not just being another "natural" brand, they carve out a defensible niche.
Our Tip: Position your company not against direct competitors, but by defining a unique market space where you are the clear leader.
The team slide builds credibility by highlighting the founders' complementary expertise in product development and marketing. Laura Burget's chemical engineering background validates the brand's scientific claims, while Connie Lo's commerce degree supports the sales strategy. This balance shows investors a team equipped to both build a great product and sell it effectively.
Our Tip: Present your team slide as a narrative of why your specific founding members are the only people who can solve this problem.
The Three Ships deck excels because it weaves a cohesive story from problem to solution, making the investment feel inevitable. They connect the dots between consumer mistrust, their transparent solution, and a team perfectly suited to execute the vision. Structure your own deck as a compelling narrative where each slide logically builds on the last, guiding investors to a clear and positive conclusion.
Rather than competing in the crowded "natural skincare" space, Three Ships created and owned a new category defined by radical transparency and affordability. This strategic positioning makes them the default leader in their niche, rendering direct comparisons with other brands less relevant. Identify your most unique value proposition and frame it as a new market category where you are the undisputed expert.
