This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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SupplyHog effectively frames the problem around contractor inefficiency, a pain point investors understand leads to project delays and cost overruns. They identify the core issue as the cumbersome process of sourcing materials, which immediately establishes the need for a streamlined solution. This approach works because it presents a clear, relatable business challenge within a large industry, rather than a niche consumer inconvenience.
Our Tip:Clearly quantify the cost of the problem in terms of time and money lost to make the pain point more tangible for investors.
The pitch presents a straightforward solution: a procurement platform that simplifies ordering materials from a wide network of suppliers. Their value proposition is centered on efficiency and a comprehensive supplier network, directly addressing the previously stated problem. By focusing on the residential construction market, SupplyHog defines a clear niche and demonstrates market focus to investors.
Our Tip:Visually demonstrate the user journey on the platform, contrasting the simplicity of your solution with the complexity of the old way.
SupplyHog anchors its market opportunity with a massive top-down figure: the $1 trillion residential construction market. This immediately signals a significant opportunity, which is crucial for capturing investor interest. While impressive, the deck needs to connect this macro number to a specific, serviceable addressable market to be more credible.
Our Tip:Complement a large top-down market size with a bottom-up analysis showing how you will capture a specific, reachable segment of that market.
The deck provides concrete early traction metrics, specifically $130k+ in sales and a $200k+ pipeline, which serves as powerful validation. These numbers prove that the problem is real and that customers are willing to use SupplyHog's solution to solve it. This is far more compelling to investors than just a good idea, as it de-risks the market adoption question.
Our Tip:Pair your traction metrics with customer testimonials or case studies to add a qualitative layer of social proof to your quantitative data.
SupplyHog tells a simple, powerful story: a clear problem, a direct solution, and concrete proof it works. This classic narrative structure is highly effective because it logically guides investors from the pain point to the validated business opportunity. Apply this by ensuring your deck flows from a well-defined problem to your unique solution, and culminates with traction that proves market demand.
The deck effectively pairs a massive market size with tangible sales traction, addressing two key investor questions about the opportunity's scale and the team's ability to execute. This combination of a huge potential upside with early validation makes the investment far more compelling. In your deck, use market data to frame the prize and traction data to prove you can win it.
