This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Tagove's cover immediately establishes its purpose with the tagline, "Connecting you to your online customers." This approach is direct and clearly communicates the company's core function without relying on jargon. While effective for clarity, it could be more aspirational to create a stronger emotional hook for investors from the very first slide.
Our Tip: Your tagline should communicate both what you do and the ultimate benefit you provide, creating an immediate sense of value and vision.
The deck grounds the problem in a specific, quantifiable pain point: a 65% rejection rate of business tax forms, which is a powerful and unexpected hook. This data point adds significant weight and credibility to the broader issue of poor online customer communication. By linking operational inefficiency to customer engagement, they make a compelling case for a solution that addresses both.
Our Tip: Anchor your problem slide with a surprising and verifiable statistic to make the pain point feel urgent and undeniable to investors.
Tagove presents its solution as a comprehensive customer engagement platform, directly addressing the previously stated problems. The value proposition is strongly tied to growth, highlighting a 40% MRR growth rate as evidence of its effectiveness. This shifts the focus from mere features to tangible business outcomes, which is exactly what investors want to see.
Our Tip: Frame your solution not by what it is, but by the measurable results it delivers for your customers.
This is arguably the strongest section, showcasing impressive and concrete metrics like $20k in MRR and $400k in booked revenue. These numbers serve as powerful validation, proving market demand and de-risking the investment significantly. Presenting this data clearly demonstrates that the business model works and that customers are willing to pay for the solution.
Our Tip: Lead with your most impressive metric, such as MRR or growth rate, to immediately establish credibility and prove your business has momentum.
Tagove's deck succeeds by grounding every major claim, from the problem to its traction, in specific, verifiable metrics like the 65% rejection rate and $20k MRR. This strategy transforms abstract concepts into tangible proof, making the investment feel less risky and more compelling. Audit your own deck to replace vague statements with hard data, ensuring every slide answers the question, "How do you know this is true?"
The pitch deck consistently translates its solution into clear business outcomes, such as the 40% MRR growth rate. This approach speaks directly to investors, who are primarily interested in financial returns and market validation, not just product functionality. For every feature you list, articulate the direct, measurable benefit it provides to your customers and, by extension, your bottom line.
