This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Tamatem immediately establishes a massive, underserved market by highlighting that only 1% of mobile content is in Arabic. This approach works because it frames the problem not as a niche issue but as a significant market failure, creating a clear sense of urgency and opportunity. By quantifying the content gap so starkly, they make the pain point tangible and instantly understandable to investors.
Our Tip: Frame the problem with a single, shocking statistic to immediately capture investor attention and quantify the market opportunity.
The pitch presents a straightforward solution: publishing culturally relevant apps for the Arabic market. Their value proposition is not just about translation but about a deep understanding of local culture, which is a powerful differentiator. This strategy works because it positions them as insiders with a unique advantage that larger, global publishers cannot easily replicate.
Our Tip: Define your solution not just by what you do, but by the unique insight or unfair advantage that makes you the only one who can do it well.
Tamatem validates its focus by presenting a large and growing addressable market, citing a $6 billion market size and 100 million smartphone users. Notice that they use specific, large numbers to anchor the scale of the opportunity in investors' minds. This serves to de-risk the investment by showing that even a small market share translates into significant revenue potential.
Our Tip: Anchor your market slide with the largest, most relevant number, like the Total Addressable Market, to immediately signal the scale of the prize.
The traction slide is arguably their most powerful, showcasing 650,000 downloads in just one month as undeniable proof of product-market fit. This single metric validates their core assumption that a huge, untapped demand exists for their product. For investors, this number dramatically reduces risk and proves the team can execute effectively.
Our Tip: Lead your traction slide with your single most impressive metric to prove your business is a magnet for customers, not just a good idea.
Tamatem’s deck proves that clarity is more powerful than complexity, using single, high-impact numbers to tell their story. They distill the problem, market, and traction into unforgettable metrics that require no further explanation. Apply this by identifying the one number for each slide that tells the whole story and building your narrative around it.
The most successful pitches are not just presentations; they are arguments that systematically de-risk the investment for investors. Tamatem masterfully builds a case from a massive market opportunity to undeniable proof of demand, making their ask feel like a safe bet. Structure your own deck to answer the biggest risks first, using traction as the ultimate validation that your solution is not just a good idea, but a growing business.
