This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Fivetran frames the problem around the labor-intensive and error-prone nature of traditional ETL, a pain point investors immediately recognize. They articulate the struggle with fragmented data and the difficulty of maintaining up-to-date analytics. This strategy works because it establishes a clear, relatable business need before ever mentioning the product.
Our Tip: Frame the problem not just as a technical challenge but as a business-critical issue that causes tangible pain, such as wasted resources and missed opportunities.
The deck presents the solution as "automated data connectors," a simple and powerful concept that directly counters the previously stated problem. Their value proposition is centered on automation and ease of use, a strong differentiator against complex, traditional systems. By emphasizing how they eliminate manual work like schema design and SQL merging, they make the benefit to the customer crystal clear.
Our Tip: Clearly connect your solution's core features directly to the specific pain points you outlined, showing a one-to-one resolution for each problem.
Fivetran directly names incumbents like Talend and Informatica, showing investors they understand the competitive landscape. They position themselves smartly by focusing on a superior approach: full automation and simplicity. This strategy works because it carves out a distinct value proposition in a crowded market, appealing to users who want a "set it and forget it" solution.
Our Tip: Instead of just listing competitors, define your unique positioning and explain why your specific approach will win over a target segment of the market.
The deck uses powerful social proof by highlighting its 750+ customers, including well-known brands like Urban Outfitters and Optimizely. This serves as immediate validation that the product works and that reputable companies are willing to pay for it. Mentioning partnerships with major platforms like Google Cloud further solidifies their credibility and demonstrates strong market integration.
Our Tip: Showcase customer logos and specific growth metrics to provide tangible proof that you have achieved product-market fit and are generating real-world value.
Fivetran masterfully translates a complex technical problem into a simple, urgent business need. They present their solution not as a list of features, but as a straightforward answer to that pain. Apply this by focusing your narrative on the "what" and "why"—what business problem you solve and why it matters—before diving into the "how."
The deck's power comes from backing every claim with undeniable proof, from over 750 customers to major partnerships. This strategy shifts the conversation from "if it works" to "how big it can get." Build investor confidence by showcasing tangible traction and social proof that validates your market position and de-risks the investment.
