This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Castle clearly defines the problem by focusing on three core pain points for landlords: inefficiency, high costs, and lack of automation. This approach effectively frames the traditional property management landscape as broken and outdated. By quantifying the issue with references to time-consuming tasks and expensive fees, they build a strong emotional and logical case for their solution.
Our Tip: Frame the problem not just as an inconvenience but as a significant financial and operational burden to create a sense of urgency for investors.
The pitch presents a clear, two-part solution: software automation combined with on-demand labor. This dual approach directly addresses the previously stated pain points of inefficiency and high cost. The unique value proposition is powerfully summarized by their flat-fee model of $79 per month, which immediately differentiates them from expensive, percentage-based traditional services.
Our Tip: Clearly connect each part of your solution back to a specific pain point you established earlier to demonstrate a perfect problem-solution fit.
Castle's business model is simple and compelling: a subscription-based flat fee of $79 per month. This model is highly attractive to investors because it creates predictable, recurring revenue and is inherently scalable. The clarity of the pricing avoids the confusion of complex tiers and immediately communicates affordability to their target market of smaller landlords.
Our Tip: Present a simple, scalable revenue model that investors can easily understand and project into a high-growth financial forecast.
The deck outlines a multi-pronged go-to-market strategy that demonstrates a deep understanding of how to reach landlords. They combine direct outreach using registered rental lists with clever inbound tactics like a freemium tier and automated responses on relevant platforms. This diversified approach shows investors they are not reliant on a single channel for customer acquisition, reducing risk.
Our Tip: Showcase a mix of scalable acquisition channels, including both outbound and inbound strategies, to prove you have a repeatable plan for growth.
Castle's deck excels by presenting an incredibly simple narrative: a clear problem, a two-part solution, and a single flat-fee price. This clarity makes the business model easy for investors to grasp and project, building confidence in its scalability. To apply this, relentlessly simplify your core message and pricing until it can be understood in seconds, proving you have a focused and scalable plan.
The pitch masterfully connects every element of its solution directly back to the initial pain points of cost, inefficiency, and automation. This tight narrative alignment demonstrates a deep understanding of the customer and makes the solution feel like the only logical answer. Map every feature you offer directly to a specific customer problem to prove to investors that your product is a must-have, not a nice-to-have.
