This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Thunkable clearly defines the problem by focusing on the high costs and complexity of traditional app development. They frame the pain points around resource-intensive maintenance and difficult third-party integrations, which resonates with non-technical founders. This approach immediately establishes a large, relatable problem for investors to latch onto.
Our Tip: Frame the problem not just as a market gap but as a tangible, expensive pain point your target customer experiences daily.
The deck presents the solution as a user-friendly, no-code platform, directly answering the previously stated problems. They emphasize differentiation through a truly no-code experience and a collaborative community, which are strong value propositions. By highlighting the simplified update process, they effectively communicate a lower total cost of ownership for users.
Our Tip: Clearly connect each feature of your solution back to a specific pain point you introduced on the problem slide.
Thunkable demonstrates strong early validation with a growing user base and hundreds of weekly product-qualified leads. This serves as validation that their solution is resonating with the target market. Mentioning positive user feedback and partnerships adds qualitative social proof to their quantitative metrics.
Our Tip: Showcase traction using a mix of quantitative growth metrics and qualitative evidence like user testimonials to build a comprehensive picture of your momentum.
The team slide effectively builds credibility by highlighting the co-founders' direct experience in the no-code space. Mentioning credentials from institutions like MIT and Google signals a high level of talent and expertise. This strategy works because investors are looking for founder-market fit and a team capable of executing the vision.
Our Tip: Present your team slide as the answer to "Why are you the only people who can solve this problem and build a massive company?"
Thunkable's deck excels because every slide logically connects to the next, creating a seamless story for investors. The problem slide perfectly sets up the solution, which is then validated by the traction slide, proving the concept has market demand. To apply this, ensure your deck flows like a single argument where each slide answers a question raised by the previous one.
The pitch deck consistently translates company achievements into investor-centric value, focusing on validation and founder-market fit. Instead of just listing features, they highlight tangible outcomes like reduced costs and strong user growth, which directly address investor concerns about risk and market viability. Frame your accomplishments not just as milestones, but as proof points that de-risk the investment and signal a massive opportunity.
