This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Worklete immediately establishes a massive, expensive problem by leading with the $213 billion annual cost of musculoskeletal injuries. This strategy works because it frames the issue in terms investors understand: money. They then quantify the impact with 149 million lost workdays, making the pain point tangible for businesses.
Our Tip: Anchor your problem slide in a single, staggering financial metric to immediately capture investor attention and establish the market's scale.
The deck presents a clear, multi-faceted solution combining education (videos, quizzes) with practical application and reporting tools. This approach is effective because it addresses not just the "what" but the "how," demonstrating a path to lasting behavioral change. By focusing on a specific niche like musculoskeletal health, they carve out a defensible position.
Our Tip: Showcase your solution not as a list of features, but as a complete system that solves the core problem from end to end.
While the deck lacks a traditional market sizing slide, it cleverly uses the problem slide's $213 billion figure as a proxy for the Total Addressable Market. This implies a massive opportunity without getting bogged down in complex TAM/SAM/SOM calculations. The target market is clearly defined by need—industries with high physical labor—which is a practical approach for an early-stage company.
Our Tip: If you lack formal market research, use a top-down metric from your problem slide to frame the scale of the opportunity for investors.
Worklete provides a powerful proof point with $801,684 in booked revenue, which serves as the ultimate validation that customers are willing to pay. This number immediately de-risks the investment by showing product-market fit and a functioning sales process. Including positive testimonials adds a qualitative layer, demonstrating real-world impact and user satisfaction.
Our Tip: Lead with your single most impressive traction metric, preferably revenue, to build immediate credibility and prove your business model works.
Worklete consistently uses a single, high-impact number to define the problem, market, and traction. This simplifies the narrative, making it easy for investors to grasp the scale of the opportunity and the progress made. Apply this by identifying the one metric for each key slide that tells the most compelling story, and build your narrative around it.
The deck excels by substantiating every major claim with tangible evidence, from the problem's cost to booked revenue. This strategy moves the pitch from theoretical potential to proven reality, which is exactly what investors need to see to de-risk their investment. In your own deck, audit every assertion and replace vague statements with hard data, revenue figures, or direct customer testimonials.
