This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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The deck clearly identifies three core pain points of international money transfers: high fees, lack of transparency, and slow speeds. This approach immediately resonates with anyone who has sent money abroad, framing the problem as a universal frustration with the banking system. By focusing on tangible, relatable issues, TransferWise makes its subsequent solution feel necessary and urgent to investors, who see a large, validated problem affecting a massive market.
Our Tip: Frame the problem around clear, quantifiable, and relatable pain points like time and money lost to make your solution's value immediately obvious.
TransferWise presents its peer-to-peer platform as the direct answer to the stated problems, emphasizing its lower fees, transparent rates, and faster transfers. The solution directly mirrors the problems, creating a powerful and easy-to-understand narrative of "before and after." Notice how their value proposition is not a list of features but a trio of core benefits that directly address customer pain, demonstrating a deep understanding of the customer and a focused product strategy.
Our Tip: Present your solution as the direct antidote to the problems you introduced, focusing on the top three benefits rather than a long list of features.
The deck highlights impressive early traction with metrics like £1M+ transferred, 70% repeat customers, and strong organic growth with no marketing spend. These numbers serve as powerful validation, proving not just product-market fit but also a sticky product that customers love and share. The "no marketing spend" detail is particularly compelling for investors, as it signals a strong viral loop and de-risks the investment by showing genuine, organic demand.
Our Tip: Showcase metrics that prove both customer acquisition and retention, like organic growth and repeat usage rates, to demonstrate a sustainable business model.
The team slide highlights the co-founders, Kristo Käärmann and Taavet Hinrikus, emphasizing their relevant backgrounds at Deloitte, PwC, and as an early employee at Skype. This strategy builds immense credibility by showcasing a blend of deep financial industry expertise and proven success in a disruptive tech startup. The founders' backgrounds directly align with the challenges of building a fintech company, assuring investors they have the right experience to execute the vision.
Our Tip: Highlight team members' specific experiences that directly relate to the market you are tackling to build investor confidence in your ability to execute.
TransferWise masterfully connects every slide back to a central story of solving customer pain, creating a narrative that is both simple and powerful. Your deck should tell a single, focused story where your solution is the undeniable hero that resolves the specific problems you introduced. This alignment makes your value proposition crystal clear and convinces investors that your company has a purpose-driven strategy.
The deck builds immense credibility by backing up every claim with undeniable proof, from traction metrics to the founders' expert backgrounds. Instead of just describing your vision, show investors you are already executing it with data on user love and a team whose experience perfectly matches the problem. This strategy works because it shifts the conversation from "if you can do it" to "how big it can get," which is exactly where you want it to be.
