This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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UniPay effectively frames the problem by targeting a specific, underserved niche: Brazilian professionals like lawyers, doctors, and freelancers. They correctly identify that existing payment methods are inadequate and that international players lack local market understanding. This approach immediately establishes a clear, relatable pain point for investors to grasp.
Our Tip: Clearly define a niche customer and their specific pain points to show investors you have a focused, validated market entry point.
The solution directly addresses the stated problem by turning smartphones into mobile POS systems capable of offline transactions. Their value proposition is rooted in deep local expertise, which creates a strong competitive moat against larger, less agile international competitors. This solution-problem fit is compelling because it is practical and tailored to the market's infrastructure limitations.
Our Tip: Frame your solution not just by its features, but by how its unique value directly solves the customer's primary problem better than anyone else.
The team slide is arguably UniPay's strongest asset, featuring founders with exceptional and directly relevant experience. Highlighting a CEO from a major social game publisher and a CTO who co-founded Brazil's largest online payment solution, PagSeguro, provides immense credibility. This "dream team" composition significantly de-risks the execution for potential investors.
Our Tip: Showcase founder experience that directly maps to the core challenges of your business to build immediate investor confidence in your ability to execute.
UniPay demonstrates powerful validation by announcing they have already closed $500K in funding from top industry experts. This serves as crucial social proof, signaling that knowledgeable insiders have already vetted the concept and team. For investors, this early backing acts as a powerful de-risking mechanism and creates a sense of urgency.
Our Tip: Use early funding from credible industry experts as your most powerful form of traction to prove market confidence and build momentum.
UniPay’s entire pitch is built around a deep understanding of a specific, underserved customer in a single market. This focus makes their problem, solution, and value proposition incredibly coherent and believable. Apply this by identifying a niche where your team's unique expertise gives you an undeniable right to win, turning your focus into a powerful competitive moat.
The deck masterfully reduces perceived risk by leading with its strongest assets: a "dream team" with relevant exits and early funding from industry experts. This powerful one-two punch of human capital and social proof makes the investment feel vetted and inevitable. Build your narrative around your most compelling proof points to make an investment feel like a safe and obvious choice for investors.
