This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Statsbot clearly defines the problem as data overload and the difficulty for non-technical users to get insights. They correctly frame this as a widespread organizational pain point, making the problem relatable to any modern business. This approach immediately establishes a large potential market without needing to show complex market sizing data on the problem slide.
Our Tip: Frame the problem around a clear, expensive, and common pain point your target customer experiences daily to make the need for a solution feel urgent.
The solution is presented as a simple, conversational interface within Slack, directly addressing the complexity issue raised in the problem slide. By highlighting its position as the “first enterprise bot in Slack,” Statsbot creates a strong unique value proposition centered on innovation and platform leadership. This strategy works because it ties the solution to a popular, existing ecosystem, which implies a built-in distribution channel for investors.
Our Tip: Present your solution as the most intuitive and direct answer to the problem you just defined, emphasizing what makes it uniquely effective.
Statsbot presents compelling traction with 25,000 weekly active users and a 20% weekly growth in monthly recurring revenue. These are the most important slides for an early-stage company because they provide concrete proof that the market wants the solution. Notice that they use specific, high-impact metrics which serve as powerful validation and de-risk the investment opportunity in an investor's mind.
Our Tip: Showcase two to three key metrics that demonstrate strong user engagement and revenue growth, as this is the most convincing evidence of product-market fit.
The deck highlights that the founding team has a decade of experience working together and includes alumni from a top technical university. This builds credibility by showing team stability and relevant technical expertise, which are critical factors for early-stage investors. While specific roles are not mentioned, emphasizing shared history effectively answers the investor question, "Can this team execute?".
Our Tip: Emphasize your team's shared history and domain-specific expertise to build investor confidence in your ability to execute the vision.
Statsbot’s success lies in its simple story: a big, relatable problem met with an elegant, intuitive solution. They avoid jargon and complex data, ensuring investors can grasp the core value proposition in seconds. Apply this by building your deck around one clear narrative and ruthlessly cutting any slide or data point that doesn't directly support it.
The deck is structured to systematically dismantle investor skepticism slide by slide. From validating the market with traction metrics to proving the team's ability to execute, each point serves as evidence to reduce perceived risk. When building your deck, treat every slide as an opportunity to answer a potential investor objection with concrete proof.
