This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
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Via Global Health effectively frames a large, urgent problem by focusing on healthcare supply chain inefficiencies in emerging markets. They clearly articulate the pain points of limited access and unreliable distribution, which immediately establishes the gravity of the situation. This approach connects with investors by highlighting a critical, real-world issue that demands a scalable solution.
Our Tip: Clearly define the "who" and "where" of your problem to make an abstract global issue feel concrete and solvable.
The pitch deck presents a clear, two-part solution: a streamlined distribution model and a vast product catalog. Their value proposition is powerfully differentiated by the sheer scale of their offerings, boasting 44,000 products, which dwarfs many competitors. This directly addresses the "limited access" pain point by positioning them as a comprehensive one-stop shop for healthcare providers.
Our Tip: Quantify your value proposition with specific numbers to make your competitive advantages undeniable and easy to remember.
Via Global Health validates its market by presenting a massive $23 billion opportunity in Africa and India. They strengthen this claim by highlighting that these markets are projected to grow 2-3 times faster than the US, signaling a significant upside. This strategy works because it frames the opportunity not just by its current size but by its future potential, which is exactly what investors are looking for.
Our Tip: Present your market size with both its current value and its projected growth rate to demonstrate long-term potential.
The deck uses operational metrics as powerful social proof, highlighting the expansion to 44,000 products in just nine months. This rapid growth serves as validation for their business model and operational capabilities. Mentioning a network of verified distributors across 17 countries further builds credibility by demonstrating a tangible, established footprint.
Our Tip: Showcase operational traction, like network growth or product expansion, as compelling proof of progress when revenue figures are still early.
Via Global Health uses specific metrics like a $23 billion market and 44,000 products to make abstract claims feel concrete and undeniable. This strategy works because numbers cut through the noise, providing tangible proof of market size, traction, and competitive advantage. Apply this by replacing vague adjectives with hard data wherever possible to make your pitch more compelling and memorable for investors.
When revenue is still nascent, Via Global Health proves its model's viability by highlighting rapid operational growth, such as scaling to 44,000 products in nine months. This demonstrates execution capability and de-risks the investment by showing the team can deliver on its promises. Use your operational metrics, like user engagement or network expansion, to build investor confidence before you have significant sales figures.
