This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
Buy It For $97 $297 →
WeFitter effectively frames the problem from the perspective of their corporate clients, focusing on tangible business issues like low employee engagement and rising healthcare costs. This approach immediately establishes a clear ROI for their solution, appealing directly to an investor's need to see a monetizable pain point. By connecting employee wellness to financial outcomes, they make the problem feel urgent and significant.
Our Tip: Frame the problem in terms of your customer's financial pain to immediately signal a clear path to revenue for investors.
The pitch deck clearly presents a multi-faceted solution combining gamification, leaderboards, and tangible rewards to drive activity. Their value proposition is particularly strong because it highlights a win-win business model where WeFitter's success is tied to client savings. This alignment of interests is a powerful selling point that reduces perceived risk for customers and signals a sustainable model to investors.
Our Tip: Demonstrate how your solution creates a clear and compelling return on investment for your customer, ideally by aligning your revenue with their success.
WeFitter provides compelling evidence of product-market fit by showcasing a key metric: over 75% employee engagement. This specific data point is far more powerful than vague claims of user growth. Mentioning major corporate clients like Heineken and Bupa serves as powerful social proof, validating the solution's effectiveness and de-risking the investment in an investor's eyes.
Our Tip: Use specific, quantifiable traction metrics and logos from well-known clients to build credibility and prove your concept works in the real world.
The team slide is a major asset, highlighting co-founders with impressive backgrounds from globally recognized companies like P&G, Mitsui & Co., and Coca-Cola. This immediately builds credibility and signals that the team possesses the experience to execute and scale the business. Investors are betting on the team, and this slide effectively communicates that the founders have a track record of operating within large, successful organizations.
Our Tip: Showcase relevant experience from well-respected companies to quickly establish your team's credibility and execution capability.
WeFitter's deck excels because every section answers the investor's core question: "How will this make me money?" They frame the problem as a customer's financial pain, present the solution as a clear ROI, and use traction to prove the model is profitable. Apply this by auditing every slide in your deck to ensure it clearly connects back to de-risking the investment or demonstrating a clear path to revenue.
The deck consistently replaces vague claims with powerful, specific proof points that build trust. Instead of saying "good traction," they state "over 75% employee engagement" and name-drop clients like Heineken, making their success feel tangible and real. Go through your pitch and replace every generic statement like "strong team" or "market demand" with specific names, numbers, and logos that an investor can verify.
