The home decor startup scene features companies from around the world, including China, India, and Brazil. Real estate service Lianjia leads the group with a $6B valuation.
Other companies focus on different parts of the market, from software to e-commerce. For example, India's Livspace provides interior design and renovation services.
Below is the full list of 5 Home Decor unicorn startups at this time.
Top 5 Most Valuable Home Decor Unicorns
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Get the Sheet for $50Lianjia runs an online-to-offline real estate agency that simplifies property transactions for buyers, sellers, and renters. They are known for integrating a vast digital database of listings with a network of physical agent services to support clients from search to closing.
| Valuation | $6B (Joined April 2016) |
| Headquarters | Beijing, Beijing, China |
| Year Founded | 2001 |
| Founders | Hui Zuo |
| Funding Amount | CN¥9.5B |
| Company Size | Enterprise Organization (5,001+) |
| Last Funding Status | Series D |
| Top Investors | Tencent, Matrix Partners China, Baidu, Hillhouse Investment, Source Code Capital |
Kujiale builds a cloud-based design platform for the home decoration and interior design industry. Their SaaS tools are used by professionals to create fast 3D renderings and immersive VR design solutions.
| Valuation | $2.B (Joined October 2019) |
| Headquarters | Hangzhou, Zhejiang, China |
| Year Founded | 2011 |
| Founders | Hang Chen, Hao Zhu, Xiaohuang Huang |
| Funding Amount | $234.8M |
| Company Size | Large Team (251-1,000) |
| Last Funding Status | Series D |
| Top Investors | IDG Capital, Hillhouse Investment, Shunwei Capital, Yunqi Partners, Matrix Partners China |
To8to runs an online platform that connects homeowners with contractors for renovation and interior design projects. Their service simplifies the process of finding professionals for everything from furniture selection to full-scale apartment remodels.
| Valuation | $2B |
| Headquarters | Shenzhen, Guangdong, China |
| Year Founded | 2008 |
| Founders | Guobin Wang |
| Funding Amount | $216.5M |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series C |
| Top Investors | Sequoia Capital, 58.com, Matrix Partners China, HSG |
Livspace operates a one-stop platform for home interiors and renovations, from design to installation. They connect homeowners with vetted designers and contractors to manage the entire renovation process.
| Valuation | $1.2B (Joined February 2022) |
| Headquarters | Bengaluru, Karnataka, India |
| Year Founded | 2014 |
| Founders | Anuj Srivastava, Ramakant Sharma, Saurabh Jain |
| Funding Amount | $482.5M |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Undisclosed |
| Top Investors | Goldman Sachs, TPG Growth, Trifecta Capital Advisors, Bessemer Venture Partners, Jungle Ventures |
MadeiraMadeira built an expansive online marketplace dedicated to home products, ranging from furniture and decor to home improvement materials. Their platform offers a comprehensive selection for customers looking to furnish, renovate, or decorate their living spaces.
| Valuation | $1B (Joined January 2021) |
| Headquarters | Curitiba, Parana, Brazil |
| Year Founded | 2009 |
| Founders | Daniel Scandian, Marcelo Scandian, Robson Privado |
| Funding Amount | $338.8M |
| Company Size | Major Organization (1,001-5,000) |
| Last Funding Status | Series E |
| Top Investors | Endeavor Catalyst, Kaszek, Dynamo, SoftBank, Flybridge |