Marketplace Unicorns

Top 35 Marketplace Unicorn Startups in 2021

Here's a list of 35 Marketplace unicorn startups, including the well-known StockX and Goat Group.

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How do unicorn startups emerge?

How are they formed?

What does it take to become one of the Unicorn startups?

These are all questions many entrepreneurs ask themselves when building their companies.

Here are 35 Marketplace startups – StockX and Cameo included – which have become unicorns.

Top 35 Marketplace Unicorn Startups

AUTO1 Group

AUTO1 Group

An online platform connecting car buyers and sellers, AUTO1 Group offers easy-to-use services across Europe.

Details of the startup:

  • Valuation:

    $7.20

    B (

    January 2021

    )

  • Country:

    Germany

  • City:

    Berlin

  • Started in:

    2012

  • Founders:

    Christian Bertermann, Hakan Koc

  • Industries:

    Automotive, Internet, Marketplace

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $1,387,053,390

  • Number of funding rounds:

    10

  • Number of investors:

    23

here

Avant

Avant

Avant is the next generation digital lending platform that leverages data science to provide safe and transparent financial products.

Details of the startup:

  • Valuation:

    $2.00

    B (

    December 2012

    )

  • Country:

    United States

  • City:

    Chicago

  • Started in:

    2012

  • Founders:

    Al Goldstein, John Sun, Paul Zhang

  • Industries:

    Consumer Lending, Finance, Financial Services, FinTech, Lending, Marketplace

  • Number of employees:

    500-1,000

  • Funding Amount:

    $1,582,900,814

  • Number of funding rounds:

    11

  • Number of investors:

    17

here

Cameo

Cameo

Cameo is making personal video shoutouts affordable and accessible to everyone. From saying thank you to sharing your birthday wishes, they’re giving fans a platform where they can connect with their favorite people.

Details of the startup:

  • Valuation:

    $1.00

    B (

    March 2021

    )

  • Country:

    United States

  • City:

    Chicago

  • Started in:

    2017

  • Founders:

    Devon Townsend, Martin Blencowe, Steven Galanis

  • Industries:

    Information Technology, Marketplace, Media and Entertainment, Social Media

  • Number of employees:

    250-500

  • Funding Amount:

    $165,209,970

  • Number of funding rounds:

    8

  • Number of investors:

    26

here

CARS24

CARS24

CARS24 brings buyers and sellers online through an intuitive, tech-enabled platform that simplifies and streamlines the pre-owned car purchase process.

Details of the startup:

  • Valuation:

    $1.00

    B (

    November 2020

    )

  • Country:

    India

  • City:

    Gurgaon

  • Started in:

    2015

  • Founders:

    Gajendra Jangid, Mehul Agrawal, Ruchit Agarwal, Vikram Chopra

  • Industries:

    Artificial Intelligence, Automotive, B2C, E-Commerce, Marketplace, Sales Automation, Software, Transaction Processing

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $393,848,044

  • Number of funding rounds:

    5

  • Number of investors:

    21

here

Chemao

Chemao

Chemao is a platform designed to facilitate buying and selling of used cars.

Details of the startup:

  • Valuation:

    $1

    B (

    September 2015

    )

  • Country:

    China

  • City:

    Hangzhou

  • Started in:

    2012

  • Founders:

    Guangyu Han, Wei Huang

  • Industries:

    Automotive, E-Commerce, E-Commerce Platforms, Marketplace, Online Auctions, Sales

  • Number of employees:

    50-100

  • Funding Amount:

    $198,735,094

  • Number of funding rounds:

    2

  • Number of investors:

    1

here

Dianrong

Dianrong

Dianrong is an online marketplace lending company that makes financing more easily accessible to individuals.

Details of the startup:

  • Valuation:

    $1.00

    B (

    August 2017

    )

  • Country:

    China

  • City:

    Shanghai

  • Started in:

    2013

  • Founders:

    Kevin Guo, Soul Htite

  • Industries:

    Finance, Financial Services, FinTech, Internet, Marketplace

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $549,000,000

  • Number of funding rounds:

    8

  • Number of investors:

    21

here

eBroker

eBroker

eBroker is a B2B2C global insurance and financial services marketplace that allows Chinese consumers to buy from a global array of products, including private insurance.

Details of the startup:

  • Valuation:

    $1.90

    B (

    February 2019

    )

  • Country:

    China

  • City:

    Shanghai

  • Started in:

    2015

  • Founders:

    Max He

  • Industries:

    Financial Services, FinTech, Insurance, Marketplace

  • Number of employees:

    100-250

  • Funding Amount:

    $101,000,000

  • Number of funding rounds:

    4

  • Number of investors:

    4

here

eToro

eToro

eToro is provider of investment network for investors to trade different financial instruments like stocks, indices and currencies.

Details of the startup:

  • Valuation:

    $10.40

    B (

    March 2021

    )

  • Country:

    Israel

  • City:

    Tel Aviv

  • Started in:

    2007

  • Founders:

    David Ring, Ronen Assia, Yoni Assia

  • Industries:

    Finance, FinTech, Marketplace, Trading Platform

  • Number of employees:

    500-1,000

  • Funding Amount:

    $272,700,000

  • Number of funding rounds:

    13

  • Number of investors:

    24

here

ezCater

ezCater

EzCater is the fastest growing online marketplace for those in need of catering services. Whether you’re headed to a board meeting, a business lunch, or an after-work happy hour, EzCater makes it easy and affordable for you to find fresh food and fantastic local catering options.

Details of the startup:

  • Valuation:

    $1.25

    B (

    April 2019

    )

  • Country:

    United States

  • City:

    Boston

  • Started in:

    2007

  • Founders:

    Briscoe Rodgers, Stefania Mallett

  • Industries:

    Catering, Hospitality, Marketplace, Restaurants

  • Number of employees:

    500-1,000

  • Funding Amount:

    $320,789,999

  • Number of funding rounds:

    10

  • Number of investors:

    21

here

Faire

Faire

Faire is a platform that helps local shops discover the best products to stock their stores risk-free.

Details of the startup:

  • Valuation:

    $2.50

    B (

    October 2019

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2016

  • Founders:

    Daniele Perito, Jeffrey Kolovson, Marcelo Cortes, Max Rhodes

  • Industries:

    E-Commerce, Marketplace, Retail, Retail Technology, Wholesale

  • Number of employees:

    250-500

  • Funding Amount:

    $435,950,000

  • Number of funding rounds:

    8

  • Number of investors:

    14

here

Getaround

Getaround

Getaround is the leading provider of peer-to-peer car sharing, offering an innovative alternative to traditional car rental.

Details of the startup:

  • Valuation:

    $1.70

    B (

    September 2019

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2011

  • Founders:

    Elliot Kroo, Jessica Scorpio, Sam Zaid

  • Industries:

    Car Sharing, Collaborative Consumption, Marketplace, Mobile, Peer to Peer, Transportation

  • Number of employees:

    250-500

  • Funding Amount:

    $568,024,999

  • Number of funding rounds:

    16

  • Number of investors:

    55

here

Goat Group

Goat Group

The Goat Group is an online marketplace that connects people from all over the world to purchase authentic sneakers, apparel, and accessories.

Details of the startup:

  • Valuation:

    $1.75

    B (

    September 2020

    )

  • Country:

    United States

  • City:

    Culver City

  • Started in:

    2015

  • Founders:

    Daishin Sugano, Eddy Lu

  • Industries:

    Consumer Goods, E-Commerce, Fashion, Marketplace, Shoes

  • Number of employees:

    500-1,000

  • Funding Amount:

    $297,600,000

  • Number of funding rounds:

    8

  • Number of investors:

    26

here

Infra.Market

Infra.Market

Infra.Market is the one-stop shop for contractors, building departments, and government agencies to quickly find and purchase any material or product needed for your next construction project.

Details of the startup:

  • Valuation:

    $1.00

    B (

    February 2021

    )

  • Country:

    India

  • City:

    Thane

  • Started in:

    2016

  • Founders:

    Aaditya Sharda, Souvik Sengupta

  • Industries:

    Construction, E-Commerce, Marketplace, Procurement

  • Number of employees:

    50-100

  • Funding Amount:

    $161,545,746

  • Number of funding rounds:

    7

  • Number of investors:

    8

here

Jimubox

Jimubox

Jimubox is a marketplace lending platform that facilitates business loans and consumer loans in China.

Details of the startup:

  • Valuation:

    $1.00

    B (

    April 2015

    )

  • Country:

    China

  • City:

    Beijing

  • Started in:

    2013

  • Founders:

    Barry Freeman, Jun Dong, William Wei

  • Industries:

    Consumer Lending, Financial Services, FinTech, Lending, Marketplace, Micro Lending

  • Number of employees:

    500-1,000

  • Funding Amount:

    $131,190,000

  • Number of funding rounds:

    4

  • Number of investors:

    13

here

KK Group

KK Group

KK Group is a professional online wholesale marketplace seamless mission to provide quality merchandise, efficient customer service and secure trading platform for international buyers to trade competitively.

Details of the startup:

  • Valuation:

    $1.00

    B (

    October 2019

    )

  • Country:

    China

  • City:

    Dongguan

  • Started in:

    2014

  • Founders:

    Yuening Wu

  • Industries:

    Apps, E-Commerce, Internet, Marketplace, Online Portals

  • Number of employees:

    100-250

  • Funding Amount:

    $312,128,607

  • Number of funding rounds:

    4

  • Number of investors:

    11

here

Kuaikan Manhua

Kuaikan Manhua

Kuaikan Manhua is an innovative online marketplace, connecting e-comic book readers to the best local and international visual novels.

Details of the startup:

  • Valuation:

    $2.00

    B (

    December 2017

    )

  • Country:

    China

  • City:

    Beijing

  • Started in:

    2014

  • Founders:

    Anni Chen, Runchao Li, Ye Mingxiang

  • Industries:

    Art, Comics, Digital Media, E-Commerce, Marketplace, Media and Entertainment

  • Number of employees:

    50-100

  • Funding Amount:

    $354,219,924

  • Number of funding rounds:

    5

  • Number of investors:

    10

here

Loft

Loft

Loft is a highly-specialized marketplace for residential real estate that brings together motivated buyers and sellers. Thousands of buyers and sellers use Loft to buy and sell homes.

Details of the startup:

  • Valuation:

    $2.20

    B (

    January 2020

    )

  • Country:

    Brazil

  • City:

    São Paulo

  • Started in:

    2018

  • Founders:

    Florian Hagenbuch, Gustavo D. Saraiva, João Vianna, Kristian Huber, Marcus Vinicius Grigoletto, Mariana Paixao, Mate Pencz

  • Industries:

    Marketplace, Property Management, Real Estate

  • Number of employees:

    500-1,000

  • Funding Amount:

    $788,000,000

  • Number of funding rounds:

    5

  • Number of investors:

    41

here

MadeiraMadeira

MadeiraMadeira

Madeira offers an extensive selection of fine home furnishings and accessories. They offer thousands of choices from hundreds of vendors. Check back frequently as new products are added every day.​​

Details of the startup:

  • Valuation:

    $1.00

    B (

    January 2021

    )

  • Country:

    Brazil

  • City:

    Curitiba

  • Started in:

    2009

  • Founders:

    Daniel Scandian, Marcelo Scandian, Robson Privado

  • Industries:

    E-Commerce, Furniture, Home and Garden, Home Decor, Home Improvement, Marketplace

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $338,820,267

  • Number of funding rounds:

    8

  • Number of investors:

    11

here

Mirakl

Mirakl

Mirakl is the only enterprise marketplace solution (EMS) that provides real-time cross-channel demand insight and tools to identify trending products so you can launch and grow your EMS.

Details of the startup:

  • Valuation:

    $1.50

    B (

    September 2020

    )

  • Country:

    France

  • City:

    Paris

  • Started in:

    2011

  • Founders:

    Adrien Nussenbaum, Philippe Corrot

  • Industries:

    E-Commerce, Enterprise Software, Internet, Marketplace, SaaS, Software

  • Number of employees:

    250-500

  • Funding Amount:

    $393,000,000

  • Number of funding rounds:

    4

  • Number of investors:

    8

here

Monzo

Monzo

Monzo is a digital-only bank that caters to users with busy lives. It is perfect for people who want a straightforward banking experience with affordable fees and full transparency.

Details of the startup:

  • Valuation:

    $1.61

    B (

    October 2018

    )

  • Country:

    United Kingdom

  • City:

    London

  • Started in:

    2015

  • Founders:

    Gary Dolman, Jason Bates, Jonas Huckestein, Paul Rippon, Tom Blomfield

  • Industries:

    Banking, Financial Services, FinTech, Marketplace

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    £434,678,108

  • Number of funding rounds:

    19

  • Number of investors:

    33

here

OfferUp

OfferUp

OfferUp brings people together to buy and sell locally. It’s the best way to keep a handle on what you have -- and find great local deals.

Details of the startup:

  • Valuation:

    $1.40

    B (

    August 2018

    )

  • Country:

    United States

  • City:

    Bellevue

  • Started in:

    2011

  • Founders:

    Arean van Veelen, Nick Huzar

  • Industries:

    Apps, Classifieds, E-Commerce, E-Commerce Platforms, Marketplace, Mobile, Mobile Payments

  • Number of employees:

    250-500

  • Funding Amount:

    $380,985,067

  • Number of funding rounds:

    9

  • Number of investors:

    16

here

Outschool

Outschool

Outschool.com is a marketplace of live online classes for kids that connects teachers qualified in one specific field of education with students who want to learn in a live environment, through live classes

Details of the startup:

  • Valuation:

    $1.30

    B (

    April 2021

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2015

  • Founders:

    Amir Nathoo, Mikhail Seregine, Nick Grandy

  • Industries:

    Children, E-Learning, EdTech, Education, Information Technology, Marketplace

  • Number of employees:

    100-250

  • Funding Amount:

    $130,020,000

  • Number of funding rounds:

    5

  • Number of investors:

    13

here

Pacaso

Pacaso

Pacaso automates the co-ownership process, providing a full range of services on a single platform.

Details of the startup:

  • Valuation:

    $1.00

    B (

    March 2021

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2020

  • Founders:

    Austin Allison, Spencer Rascoff

  • Industries:

    Marketplace, Property Management, Real Estate, Real Estate Investment, Residential

  • Number of employees:

    50-100

  • Funding Amount:

    $1,342,000,000

  • Number of funding rounds:

    4

  • Number of investors:

    15

here

Paytm Mall

Paytm Mall

The Paytm Mall store is an easy to shop, safe and secure online shopping destination for all your online shopping needs.

Details of the startup:

  • Valuation:

    $2.86

    B (

    July 2019

    )

  • Country:

    India

  • City:

    Noida

  • Started in:

    2010

  • Founders:

    Vijay Shekhar Sharma

  • Industries:

    E-Commerce, E-Commerce Platforms, Internet, Marketplace, Retail, Shopping

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $795,000,000

  • Number of funding rounds:

    3

  • Number of investors:

    4

here

Qualia

Qualia

Qualia is the next-generation digital closing platform that provides real estate, title, and mortgage companies with tools to help their customers save time and money as they buy or sell a home.

Details of the startup:

  • Valuation:

    $1.00

    B (

    December 2020

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2015

  • Founders:

    Joel Gottsegen, Lucas Hansen, Nate Baker

  • Industries:

    Marketplace, Property Management, Real Estate, Software

  • Number of employees:

    250-500

  • Funding Amount:

    $160,000,000

  • Number of funding rounds:

    6

  • Number of investors:

    10

here

QuintoAndar

QuintoAndar

QuintoAndar provides a solution for landlords and renters to post properties and find ideal homes for your needs.

Details of the startup:

  • Valuation:

    $1.00

    B (

    September 2019

    )

  • Country:

    Brazil

  • City:

    São Paulo

  • Started in:

    2012

  • Founders:

    Andre Penha, Gabriel Braga

  • Industries:

    Internet, Marketplace, Property Management, Real Estate, Rental, Software

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $335,270,291

  • Number of funding rounds:

    6

  • Number of investors:

    20

here

Snapdeal

Snapdeal

Snapdeal is the place to discover, buy and sell great products at unbelievable prices.

Details of the startup:

  • Valuation:

    $1.00

    B (

    May 2014

    )

  • Country:

    India

  • City:

    Gurgaon

  • Started in:

    2010

  • Founders:

    Kunal Bahl, Rohit Bansal

  • Industries:

    Consumer Electronics, E-Commerce, Internet, Marketplace, Retail, Shopping

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $1,776,260,825

  • Number of funding rounds:

    13

  • Number of investors:

    26

here

StockX

StockX

StockX provides collectors and sneaker enthusiasts a platform to buy and sell products with transparency, security and confidence.

Details of the startup:

  • Valuation:

    $3.80

    B (

    June 2019

    )

  • Country:

    United States

  • City:

    Detroit

  • Started in:

    2015

  • Founders:

    Chris Kaufman, Dan Gilbert, Greg Schwartz, Josh Luber

  • Industries:

    E-Commerce, E-Commerce Platforms, Marketplace, Sales, Shoes

  • Number of employees:

    1,000-5,000

  • Funding Amount:

    $690,000,000

  • Number of funding rounds:

    9

  • Number of investors:

    26

here

The Zebra

The Zebra

The Zebra operates as an online insurance comparison marketplace, giving users access to the most affordable rates available. They allow everyday people to provide real-time feedback to their providers for better service.

Details of the startup:

  • Valuation:

    $1.00

    B (

    April 2021

    )

  • Country:

    United States

  • City:

    Austin

  • Started in:

    2012

  • Founders:

    Adam Lyons, Joshua Dziabiak

  • Industries:

    Insurance, Marketplace, Price Comparison, Search Engine

  • Number of employees:

    250-500

  • Funding Amount:

    $256,525,063

  • Number of funding rounds:

    8

  • Number of investors:

    13

here

Thumbtack

Thumbtack

Thumbtack gives you access to the right professionals for a variety of projects, including interior design, plumbing, and landscaping.

Details of the startup:

  • Valuation:

    $1.70

    B (

    September 2015

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2008

  • Founders:

    Jeremy Tunnell, Jonathan Swanson, Marco Zappacosta, Sander Daniels

  • Industries:

    Internet, Marketplace, Professional Services, Service Industry

  • Number of employees:

    500-1,000

  • Funding Amount:

    $423,200,000

  • Number of funding rounds:

    7

  • Number of investors:

    21

here

Turo

Turo

Turo is a peer-to-peer car sharing marketplace built to make the car renting and sharing process transparent, simple, and enjoyable.

Details of the startup:

  • Valuation:

    $1

    B (

    July 2019

    )

  • Country:

    United States

  • City:

    San Francisco

  • Started in:

    2009

  • Founders:

    Shelby Clark

  • Industries:

    Car Sharing, Marketplace, Peer to Peer, Recreational Vehicles, Transportation

  • Number of employees:

    250-500

  • Funding Amount:

    $467,400,000

  • Number of funding rounds:

    12

  • Number of investors:

    30

here

Vestiaire Collective

Vestiaire Collective

Vestiaire Collective is a luxury, pre-owned fashion marketplace. It provides people with the perfect way to sell and buy high-quality, designer clothing and accessories at a more affordable price.

Details of the startup:

  • Valuation:

    $1.00

    B (

    March 2021

    )

  • Country:

    France

  • City:

    Paris

  • Started in:

    2009

  • Founders:

    Alexandre Cognard, Christian Jorge, Fanny Moizant, Henrique Fernandes, Sebastien Fabre, Sophie Hersan

  • Industries:

    E-Commerce Platforms, Fashion, Marketplace, Retail, Social Shopping

  • Number of employees:

    500-1,000

  • Funding Amount:

    $454,571,116

  • Number of funding rounds:

    8

  • Number of investors:

    15

here

Vinted

Vinted

Vinted is a global community for buy and sell pre-loved clothes.

Details of the startup:

  • Valuation:

    $1.10

    B (

    November 2019

    )

  • Country:

    Lithuania

  • City:

    Vilnius

  • Started in:

    2001

  • Founders:

    Justas Janauskas, Mantas Mikuckas, Milda Mitkute

  • Industries:

    E-Commerce, Fashion, Internet, Marketplace, Mobile

  • Number of employees:

    500-1,000

  • Funding Amount:

    $562,278,727

  • Number of funding rounds:

    6

  • Number of investors:

    9

here

Workrise

Workrise

Workrise is the leading marketplace for on-demand workers, work services, and everything else that delivers efficiency in the energy industry.

Details of the startup:

  • Valuation:

    $1.97

    B (

    September 2019

    )

  • Country:

    United States

  • City:

    Austin

  • Started in:

    2014

  • Founders:

    Michael Witte, Sandeep Jain, Xuan Yong

  • Industries:

    Energy, Marketplace, Online Portals, Wind Energy

  • Number of employees:

    250-500

  • Funding Amount:

    $752,499,542

  • Number of funding rounds:

    9

  • Number of investors:

    21

here

Zhuanzhuan

Zhuanzhuan

Zhuanzhuan is an online marketplace through which users can buy and sell secondhand goods. You can set your own prices, and you don’t have to worry about strangers knocking on your door.

Details of the startup:

  • Valuation:

    $1.00

    B (

    April 2017

    )

  • Country:

    China

  • City:

    Beijing

  • Started in:

    2015

  • Founders:

    Changfeng Xiang, Jiali Wu, Lu Chen, Wei Huang

  • Industries:

    Consumer, Consumer Goods, E-Commerce, Marketplace

  • Number of employees:

    500-1,000

  • Funding Amount:

    $890,000,000

  • Number of funding rounds:

    3

  • Number of investors:

    4

here
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