Petaling Jaya hosts a diverse startup ecosystem with companies active in fintech, e-commerce, and healthcare. The area has become a notable hub for new business ventures in Malaysia.
Leading companies include the used car platform Carsome, which has secured over $643M in funding. The digital payments firm Soft Space is another major player, having raised $42.5M.
Below is our list of 46 Petaling Jaya startups worth keeping an eye on.
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Get the Sheet for $50Soft Space develops financial technology that transforms NFC-enabled smartphones into secure payment terminals. Their solutions allow businesses of all sizes to accept contactless card payments without needing traditional hardware.
| Year Founded | 2012 |
| Founders | Chang Chew Soon |
| Funding Amount | $42.5M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Convertible Note |
| Top Investors | JCB, GMO FINANCIAL GATE, Southern Capital Group, transcosmos Japan, Sumitomo Mitsui Card Company |
Insureku operates an online marketplace for consumers to compare and purchase insurance. The platform aggregates a wide range of life, general, and takaful policies from different providers to simplify the selection process.
| Year Founded | 2011 |
| Founders | Ashveen Sekaran, Shadhana Sekaran |
| Funding Amount | MYR1.9M |
| Startup Size | Founding Team (1-10) |
| Last Funding Status | Seed |
| Top Investors | MYStartup |
Carsome runs a comprehensive e-commerce platform that connects buyers and sellers of used vehicles. They provide an end-to-end digital experience, handling everything from car inspections and valuations to final payment and paperwork.
| Year Founded | 2015 |
| Founders | Eric Cheng, Jiun Ee Teoh |
| Funding Amount | $643.7M |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Debt Financing |
| Top Investors | 500 Global, Endeavor Catalyst, InnoVen Capital, Bossa Invest, SeaTown Holdings |
microLEAP operates a Malaysian peer-to-peer financing platform, connecting investors with micro-enterprises that need funding. They provide both conventional and Shariah-compliant financing options under the regulation of the Securities Commission Malaysia.
| Year Founded | 2018 |
| Founders | Tunku Danny Mudzaffar |
| Funding Amount | $3.7M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Corporate Round |
| Top Investors | Malaysian Technology Development Corporation, MAA Group |
Emagene Life builds an AI-powered platform that aims to personalize healthcare through the principles of functional medicine. The system analyzes an individual's biological data to generate custom health plans designed to address the root causes of their health concerns.
| Year Founded | 2023 |
| Founders | — |
| Funding Amount | $1M |
| Startup Size | Founding Team (1-10) |
| Last Funding Status | Pre-Seed |
| Top Investors | Richmond Capital International Ltd |
FoodMarketHub offers a supply chain platform that connects restaurants with their network of suppliers. Their system is designed to streamline procurement and give food and beverage businesses better control over their costs.
| Year Founded | 2017 |
| Founders | Anthony See, Shayna Teh |
| Funding Amount | $13M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series A |
| Top Investors | 500 Global, Velocity Ventures, East Ventures, Argor Capital, Susquehanna International Group |
Applecrumby & Fish operates an online and offline baby store offering a wide range of products from various brands. The company also developed its own in-house line of safe, natural, and organic baby essentials.
| Year Founded | 2011 |
| Founders | Jesmine Tan |
| Funding Amount | $4.5M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Series A |
| Top Investors | 500 Global, Teak Capital |
HealthMetrics developed a cloud-based platform that helps companies manage their employee medical benefits. The system simplifies healthcare administration for HR teams by automating claims and connecting them to a wide network of healthcare providers.
| Year Founded | 2015 |
| Founders | Advent Phang, Alvin Yuan |
| Funding Amount | $6.6M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series A |
| Top Investors | Spiral Ventures, RHL Ventures, Asian Capital Alliance, Google Launchpad Accelerator, Cradle Seed Ventures |
Qualitas Health operates a large network of primary care clinics, dental practices, and medical imaging centers. They provide comprehensive healthcare services for individuals, families, and corporate clients.
| Year Founded | 1997 |
| Founders | — |
| Funding Amount | $10M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series A |
| Top Investors | PeakBridge, Arancia International, Minrav |
CelcomDigi operates Malaysia's widest 5G network, offering a variety of postpaid, prepaid, and broadband plans for consumers. They also equip businesses with tailored telecommunications solutions and provide customers with savings on new devices.
| Year Founded | 2022 |
| Founders | — |
| Funding Amount | — |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | — |
| Top Investors | — |
36 Additional Petaling Jaya Startups Worth Following
The top 10 are just a small slice of what’s happening in Petaling Jaya. Founders are working on everything from fintech to food, collectively raising more than $100 million to get their ideas off the ground. Some are early in their journey, while others are already scaling up. Below is a look at the other companies that make the city's startup community so strong.