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Top 100 E-Commerce Startups to Watch in 2026

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The e-commerce sector is broad, covering everything from grocery delivery to the software that powers online stores. This overview presents the leading companies in the space.

Quick commerce platforms like Zepto have attracted significant capital, raising $2.4B since its founding in 2021. New AI tools are also emerging to help both shoppers and merchants.

Below is our list of 100 E-Commerce startups worth keeping an eye on.

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Zepto operates a quick-commerce platform that delivers groceries and daily essentials within minutes. Their service is powered by a network of dark stores, enabling them to fulfill orders for customers in their immediate vicinity.

HeadquartersParel, Maharashtra, India
Year Founded2021
FoundersAadit Palicha, Kaivalya Vohra
Funding Amount$2.4B
Startup SizeEnterprise Organization (5,001+)
Last Funding StatusSecondary Market
Top InvestorsGeneral Catalyst, Lightspeed Venture Partners, Nexus Venture Partners, Y Combinator, Goodwater Capital

Phia created an AI-powered shopping agent that helps online shoppers compare prices and find better deals. The tool automatically searches for savings across the internet to ensure users get the best value on every purchase.

HeadquartersNew York, New York, United States
Year Founded2022
FoundersPhoebe Gates, Sophia Kianni
Funding Amount$8.9M
Startup SizeFounding Team (1-10)
Last Funding StatusSeed
Top InvestorsKleiner Perkins, Stanford University, Soma Capital, Michael Rubin, Desiree Gruber

Blinkit runs a quick-commerce service that delivers groceries, household items, and other daily necessities directly to customers. The platform is recognized for its extremely fast delivery times, promising to get orders to doorsteps in just minutes.

HeadquartersGurgaon, Haryana, India
Year Founded2013
FoundersAlbinder Dhindsa, Rishi Arora, Saurabh Kumar
Funding Amount$1.3B
Startup SizeMajor Organization (1,001-5,000)
Last Funding StatusCorporate Round
Top InvestorsPeak XV Partners, Sequoia Capital, Tiger Global Management, Zomato, Trifecta Capital Advisors

Fable has built a social reading app for people to join curated book clubs and discuss stories together. The platform is designed to promote mental wellness by building communities around a shared love of reading.

HeadquartersPalo Alto, California, United States
Year Founded2019
FoundersJason Shellen, Padmasree Warrior
Funding Amount$36M
Startup SizeLean Team (11-50)
Last Funding StatusSeries A
Top InvestorsGaingels, Defy.vc, Tiger Global Management, Bossa Invest, Redpoint

Slope builds a buy now, pay later platform specifically for B2B transactions. Their technology automates underwriting and payments, helping merchants get paid upfront while their customers pay over time.

HeadquartersSan Francisco, California, United States
Year Founded2021
FoundersAlice Deng, Lawrence Lin Murata
Funding Amount$252.1M
Startup SizeLean Team (11-50)
Last Funding StatusDebt Financing
Top InvestorsTrinity Capital, Y Combinator, Union Square Ventures, FJ Labs, Tiger Global Management

HighLevel builds an all-in-one platform for marketing agencies to manage their sales and marketing operations. The software unifies lead capture from channels like SMS, email, and social media with a full CRM and suite of marketing tools.

HeadquartersDallas, Texas, United States
Year Founded2018
FoundersRobin Alex, Shaun Clark, Varun Vairavan
Funding Amount$60M
Startup SizeLarge Team (251-1,000)
Last Funding StatusPrivate Equity
Top InvestorsGeneral Atlantic, Peakequity

Genstore provides an AI-powered chat platform that helps merchants build and run their online stores. Their platform simplifies everything from initial product setup to integrating with various online marketplaces.

HeadquartersWestlake Village, California, United States
Year Founded2025
FoundersJunwei Huang
Funding Amount$10M
Startup SizeMid-Size Team (51-250)
Last Funding StatusSeed
Top InvestorsWeimob, LIGHTHOUSE

Vuori makes premium performance apparel inspired by the active Coastal California lifestyle. Their clothing breaks down the boundaries of traditional activewear by integrating fitness, surf, and sport.

HeadquartersEncinitas, California, United States
Year Founded2013
FoundersJoseph Kudla
Funding Amount$1.3B
Startup SizeLarge Team (251-1,000)
Last Funding StatusSecondary Market
Top InvestorsNorwest Venture Partners, General Atlantic, SoftBank Vision Fund, Stripes

Curated For You has built a customer intelligence platform to help online businesses get to know their shoppers. Their technology analyzes customer data, allowing e-commerce stores to deliver more personalized and effective retail experiences.

HeadquartersHouston, Texas, United States
Year Founded2022
FoundersKatherine Aucoin, Mary Brendza
Funding Amount$14.2M
Startup SizeMid-Size Team (51-250)
Last Funding StatusSeed
Top InvestorsTechstars, AIX Ventures, Stage 2 Capital, Florida Funders, Mudita Venture Partners

Topsort builds AI-powered auction tools and infrastructure APIs that enable marketplaces and retailers to launch their own advertising platforms. The technology operates without cookies or user tracking, giving brands a privacy-first way to monetize their traffic.

HeadquartersPalo Alto, California, United States
Year Founded2021
FoundersFrancisco Larrain, Michael Ostrovsky, Regina Ye
Funding Amount$28.5M
Startup SizeMid-Size Team (51-250)
Last Funding StatusCorporate Round
Top InvestorsPear VC, Quiet Capital, Moloco, FJ Labs, Pareto Holdings

90 Additional E-Commerce Startups Worth Following

Our top 10 picks offer a glimpse into a much bigger story happening in e-commerce. Founders are building everything from next-generation retail platforms to new AI tools, with some just starting out and others already well established.

These companies have attracted billions in funding, showing just how much energy is flowing into the space. Here’s a look at the other e-commerce startups that are making noise.

StartupMain IndustryYear FoundedAmount RaisedLast Funding Round
Cherry logo CherryRetail2017$94MSeries B
Loop logo LoopMarketing2017$125.5MSeries B
Myntra logo MyntraRetail2007$775.3MUndisclosed
Pepper logo PepperAI2019$60MSeries B
Xiaohongshu logo XiaohongshuRetail2013$917.7MSecondary Market
Rokt logo RoktEnterprise2012$822MSecondary Market
Spreedly logo SpreedlyRetail2007$81.1MPrivate Equity
Automattic logo AutomatticMedia2005$985.9MSeries E
FirstClub logo FirstClubRetail2024$31MSeries A
MUSINSA logo MUSINSARetail2001$508.1MSeries C
ASTRO logo ASTROLogistics2021$143.5MSeries C
Optoro logo OptoroEnterprise2010$269.4MSeries E
Jinx logo JinxRetail2019$51.5MSeries B
GetYourGuide logo GetYourGuideRetail2009$1.1BDebt Financing
Spinny logo SpinnyMobility2015$683.5MSeries F
Vinted logo VintedRetail2008$984.7MSecondary Market
Kapiva logo KapivaRetail2016$113.5MSecondary Market
Sitecore logo SitecoreAnalytics2001$1.2BPrivate Equity
FlavorCloud logo FlavorCloudRetail2017$18.1MSeries B
Lily AI logo Lily AIAI2015$71.9MSeries B
SSENSE logo SSENSERetail2003$40MDebt Financing
Stord logo StordRetail2015$525MDebt Financing
Syndigo logo SyndigoRetail1973$550MDebt Financing
Vivrelle logo VivrelleRetail2018$131MSeries C
Hue logo HueRetail2021$4.7MSeed
Carro logo CarroRetail2015$50MSeries B
Zola logo ZolaRetail2013$240.8MSeries D
Away logo AwayRetail2015$181MSeries D
Price.com logo Price.comAI2016$31.5MVenture Round
Reveni logo ReveniRetail2021$16.3MSeries A
Simpl logo SimplRetail2015$71.7MSeries B
Once Upon a Farm logo Once Upon a FarmRetail2015$116.8MSeries D
commercetools logo commercetoolsCloud2006$308.1MSeries C
Rebel Foods logo Rebel FoodsRetail2011$829.6MDebt Financing
Haut.AI logo Haut.AIAI2018$2MSeed
Depop logo DepopInfrastructure2011$105.6M
LEGO logo LEGOEnterprise2012CN¥13MSeries A
PerfectTed logo PerfectTedRetail2020$9.3MVenture Round
Quince logo QuinceFashion2018$261.5MSeries C
Wayflyer logo WayflyerAnalytics2019$1.9BDebt Financing
BookMyShow logo BookMyShowMedia1999$224.5MSeries D
StockX logo StockXRetail2015$690MSecondary Market
UniUni logo UniUniLogistics2019$205MSeries D
Duel logo DuelMarketing2015$21.3MSeries A
EcoSoul Home logo EcoSoul HomeRetail2021$38.1MSeries B
Feastables logo FeastablesRetail2021$65MSeries A
Rappi logo RappiRetail2015$2.6BConvertible Note
Tamara logo TamaraAI2020$2.4BDebt Financing
Signifyd logo SignifydSecurity2011$409MSeries E
ShipBob logo ShipBobRetail2014$330.5MSeries E
Savage X Fenty logo Savage X FentyRetail2017$310MSeries C
Valentino logo ValentinoFashion1960$2.5BSecondary Market
Ollie logo OllieRetail2016$67.9MSeries D
Sotira logo SotiraEnterprise2022$2.1MPre-Seed
Tecovas logo TecovasRetail2015$115.4MVenture Round
Lazada Group logo Lazada GroupRetail2012$7.4BCorporate Round
Goop logo GoopRetail2008$75MVenture Round
Society Brands logo Society BrandsMarketing2020$247.6MGrant
Gymshark logo GymsharkFashion2012£200MPrivate Equity
The Farmer's Dog logo The Farmer's DogRetail2014$103.1MSeries C
Scentbird logo ScentbirdFashion2014$29.6MVenture Round
The Honest Kitchen logo The Honest KitchenRetail2002$150MVenture Round
Syrup Tech logo Syrup TechAI2020$25.1MSeries A
Cashify logo CashifyRetail2013$223.8MVenture Round
Babylist logo BabylistRetail2011$40.7MSeries C
Swift logo SwiftRetail2018$2.2MVenture Round
Foodpanda logo FoodpandaLogistics2012$749.5MPrivate Equity
Akeneo logo AkeneoRetail2012$196.4MSeries D
Pricefx logo PricefxRetail2011$131.3MSeries C
Triple Whale logo Triple WhaleMedia2021$52.7MSeries B
Fandom logo FandomMedia2004$145.4MSeries E
Glass logo GlassRetail2017$4.5M
Yotpo logo YotpoMedia2011$436MCorporate Round
Vestiaire Collective logo Vestiaire CollectiveRetail2009$722.3MEquity Crowdfunding
Pepperfry logo PepperfryRetail2011$310.4MVenture Round
Shipt logo ShiptLogistics2014$65.2MSeries B
Thrive Market logo Thrive MarketFashion2013$241.4MConvertible Note
New Balance logo New BalanceFashion1906$80kGrant
Reformation logo ReformationRetail2009$37MSeries B
FINN logo FINNMobility2019$2.1BDebt Financing
DealHub.io logo DealHub.ioSaaS2014$84.5MSeries C
CellPoint Digital logo CellPoint DigitalRetail2007$55MVenture Round
Daily Harvest logo Daily HarvestRetail2015$120MSeries D
Shein logo SheinFashion2008$4.1BPrivate Equity
Temu logo TemuRetail2022Series A
Creator.co logo Creator.coMarketing2019$3.8MCorporate Round
fabric logo fabricEnterprise2016$293.5MSeries C
Mercado Pago logo Mercado PagoRetail2004$466MDebt Financing
Moda Operandi logo Moda OperandiRetail2010$416.7MVenture Round
Balance logo BalanceEnterprise2020$431MDebt Financing

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