The e-commerce sector is broad, covering everything from grocery delivery to the software that powers online stores. This overview presents the leading companies in the space.
Quick commerce platforms like Zepto have attracted significant capital, raising $2.4B since its founding in 2021. New AI tools are also emerging to help both shoppers and merchants.
Below is our list of 100 E-Commerce startups worth keeping an eye on.
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Get the Sheet for $50Zepto operates a quick-commerce platform that delivers groceries and daily essentials within minutes. Their service is powered by a network of dark stores, enabling them to fulfill orders for customers in their immediate vicinity.
| Headquarters | Parel, Maharashtra, India |
| Year Founded | 2021 |
| Founders | Aadit Palicha, Kaivalya Vohra |
| Funding Amount | $2.4B |
| Startup Size | Enterprise Organization (5,001+) |
| Last Funding Status | Secondary Market |
| Top Investors | General Catalyst, Lightspeed Venture Partners, Nexus Venture Partners, Y Combinator, Goodwater Capital |
Phia created an AI-powered shopping agent that helps online shoppers compare prices and find better deals. The tool automatically searches for savings across the internet to ensure users get the best value on every purchase.
| Headquarters | New York, New York, United States |
| Year Founded | 2022 |
| Founders | Phoebe Gates, Sophia Kianni |
| Funding Amount | $8.9M |
| Startup Size | Founding Team (1-10) |
| Last Funding Status | Seed |
| Top Investors | Kleiner Perkins, Stanford University, Soma Capital, Michael Rubin, Desiree Gruber |
Blinkit runs a quick-commerce service that delivers groceries, household items, and other daily necessities directly to customers. The platform is recognized for its extremely fast delivery times, promising to get orders to doorsteps in just minutes.
| Headquarters | Gurgaon, Haryana, India |
| Year Founded | 2013 |
| Founders | Albinder Dhindsa, Rishi Arora, Saurabh Kumar |
| Funding Amount | $1.3B |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Corporate Round |
| Top Investors | Peak XV Partners, Sequoia Capital, Tiger Global Management, Zomato, Trifecta Capital Advisors |
Fable has built a social reading app for people to join curated book clubs and discuss stories together. The platform is designed to promote mental wellness by building communities around a shared love of reading.
| Headquarters | Palo Alto, California, United States |
| Year Founded | 2019 |
| Founders | Jason Shellen, Padmasree Warrior |
| Funding Amount | $36M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Series A |
| Top Investors | Gaingels, Defy.vc, Tiger Global Management, Bossa Invest, Redpoint |
Slope builds a buy now, pay later platform specifically for B2B transactions. Their technology automates underwriting and payments, helping merchants get paid upfront while their customers pay over time.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2021 |
| Founders | Alice Deng, Lawrence Lin Murata |
| Funding Amount | $252.1M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Debt Financing |
| Top Investors | Trinity Capital, Y Combinator, Union Square Ventures, FJ Labs, Tiger Global Management |
HighLevel builds an all-in-one platform for marketing agencies to manage their sales and marketing operations. The software unifies lead capture from channels like SMS, email, and social media with a full CRM and suite of marketing tools.
| Headquarters | Dallas, Texas, United States |
| Year Founded | 2018 |
| Founders | Robin Alex, Shaun Clark, Varun Vairavan |
| Funding Amount | $60M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Private Equity |
| Top Investors | General Atlantic, Peakequity |
Genstore provides an AI-powered chat platform that helps merchants build and run their online stores. Their platform simplifies everything from initial product setup to integrating with various online marketplaces.
| Headquarters | Westlake Village, California, United States |
| Year Founded | 2025 |
| Founders | Junwei Huang |
| Funding Amount | $10M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Seed |
| Top Investors | Weimob, LIGHTHOUSE |
Vuori makes premium performance apparel inspired by the active Coastal California lifestyle. Their clothing breaks down the boundaries of traditional activewear by integrating fitness, surf, and sport.
| Headquarters | Encinitas, California, United States |
| Year Founded | 2013 |
| Founders | Joseph Kudla |
| Funding Amount | $1.3B |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Secondary Market |
| Top Investors | Norwest Venture Partners, General Atlantic, SoftBank Vision Fund, Stripes |
Curated For You has built a customer intelligence platform to help online businesses get to know their shoppers. Their technology analyzes customer data, allowing e-commerce stores to deliver more personalized and effective retail experiences.
| Headquarters | Houston, Texas, United States |
| Year Founded | 2022 |
| Founders | Katherine Aucoin, Mary Brendza |
| Funding Amount | $14.2M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Seed |
| Top Investors | Techstars, AIX Ventures, Stage 2 Capital, Florida Funders, Mudita Venture Partners |
Topsort builds AI-powered auction tools and infrastructure APIs that enable marketplaces and retailers to launch their own advertising platforms. The technology operates without cookies or user tracking, giving brands a privacy-first way to monetize their traffic.
| Headquarters | Palo Alto, California, United States |
| Year Founded | 2021 |
| Founders | Francisco Larrain, Michael Ostrovsky, Regina Ye |
| Funding Amount | $28.5M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Corporate Round |
| Top Investors | Pear VC, Quiet Capital, Moloco, FJ Labs, Pareto Holdings |
90 Additional E-Commerce Startups Worth Following
Our top 10 picks offer a glimpse into a much bigger story happening in e-commerce. Founders are building everything from next-generation retail platforms to new AI tools, with some just starting out and others already well established.
These companies have attracted billions in funding, showing just how much energy is flowing into the space. Here’s a look at the other e-commerce startups that are making noise.