Top 76 Shopping Startups to Watch in 2026
The global shopping sector features a wide range of companies, from established e-commerce platforms to newer technology providers. Giants like China's Xiaohongshu and India's Myntra operate alongside more recent startups.
Massive funding is flowing into the industry, with companies like Saudi Arabia's Tamara securing $2.4 billion. Many startups are also using artificial intelligence, such as Phia's AI shopping agent.
Below is our list of 76 Shopping startups worth keeping an eye on.
Failory's Top 10 Picks
Phia develops an AI-powered shopping agent to help online shoppers compare prices and discover better deals. The tool automatically scours the internet for the best value, saving users time and money on their purchases.
| Headquarters | New York, New York, United States |
| Year Founded | 2022 |
| Founders | Phoebe Gates, Sophia Kianni |
| Funding Amount | $8.9M |
| Startup Size | Founding Team (1-10) |
| Last Funding Status | Seed |
| Top Investors | Kleiner Perkins, Stanford University, Soma Capital, Michael Rubin, Desiree Gruber |
Myntra built a massive e-commerce marketplace dedicated to fashion, beauty, and lifestyle products for the Indian market. The platform brings together a vast catalog of international and domestic brands, making it a primary online shopping destination for millions.
| Headquarters | Bengaluru, Karnataka, India |
| Year Founded | 2007 |
| Founders | Ashutosh Lawania, Mukesh Bansal, Sankar Bora, Vineet Saxena |
| Funding Amount | $775.3M |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Undisclosed |
| Top Investors | Accel, New Enterprise Associates, Tiger Global Management, Flipkart, Kalaari Capital |
Xiaohongshu operates a social e-commerce platform where users discover and purchase products through shared content and reviews. The platform blends community-driven lifestyle sharing with an integrated marketplace, making it a major hub for consumer trends in China.
| Headquarters | Shanghai, Shanghai, China |
| Year Founded | 2013 |
| Founders | Charlwin Mao Wenchao, Miranda Qu |
| Funding Amount | $917.7M |
| Startup Size | Major Organization (1,001-5,000) |
| Last Funding Status | Secondary Market |
| Top Investors | Temasek Holdings, HSG, Hillhouse Investment, Alibaba Group, Tencent |
AiFi builds an AI platform that uses computer vision to enable autonomous shopping for retailers. Their technology creates checkout-free experiences and provides real-time analytics for stores of any size.
| Headquarters | Santa Clara, California, United States |
| Year Founded | 2016 |
| Founders | Steve Gu, Ying Zheng |
| Funding Amount | $87.1M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Venture Round |
| Top Investors | Plug and Play, Cervin Ventures, Translink Capital, CVC Capital Partners, Amino Capital |
Zola provides an online destination for couples to manage their entire wedding planning experience. They offer a suite of tools including a universal gift registry, custom wedding websites, and invitation services.
| Headquarters | New York, New York, United States |
| Year Founded | 2013 |
| Founders | Felix Lung, Kevin Ryan, Nobu Nakaguchi, Shan-Lyn Ma |
| Funding Amount | $240.8M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series D |
| Top Investors | Forerunner, Lightspeed Venture Partners, Thrive Capital, Legendary Ventures, Female Founders Fund |
Price.com has built an all-in-one money-saving platform that helps shoppers compare prices, earn cashback, and find coupons. Their technology also tracks price history and sends alerts, allowing users to make smarter purchasing decisions.
| Headquarters | San Francisco, California, United States |
| Year Founded | 2016 |
| Founders | RJ JAIN |
| Funding Amount | $31.5M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Venture Round |
| Top Investors | Plug and Play, Founders Fund, VentureSouq, UpHonest Capital, Social Capital |
commercetools offers a leading composable commerce platform that gives businesses flexible, API-based tools to build their own e-commerce solutions. This headless system enables brands to create unique customer experiences across various digital touchpoints.
| Headquarters | München, Bayern, Germany |
| Year Founded | 2006 |
| Founders | Denis Werner, Dirk Hoerig |
| Funding Amount | $308.1M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series C |
| Top Investors | Insight Partners, Accel, HTGF (High-Tech Gruenderfonds), Bayern Kapital, Wecken & Cie. |
PerfectTed developed a line of natural energy drinks using ceremonial grade matcha for a smoother, jitter-free boost. They offer a healthier, plant-based alternative to coffee that provides sustained energy without the crash.
| Headquarters | London, England, United Kingdom |
| Year Founded | 2020 |
| Founders | — |
| Funding Amount | $9.3M |
| Startup Size | Founding Team (1-10) |
| Last Funding Status | Venture Round |
| Top Investors | Steven Bartlett, Tesco Accelerator Programme., Peter Jones |
Tamara provides a payments platform that allows customers to split their purchases into multiple installments. The service integrates with both online and in-store retailers, offering shoppers a flexible, interest-free way to pay over time.
| Headquarters | Riyadh, Ar Riyad, Saudi Arabia |
| Year Founded | 2020 |
| Founders | Abdulmajeed Alsukhan, Abdulmohsen Albabtain, Turki Bin Zarah |
| Funding Amount | $2.4B |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Debt Financing |
| Top Investors | Citi, Checkout.com, Endeavor Catalyst, Goldman Sachs, Coatue |
Lazada Group operates one of Southeast Asia’s leading e-commerce platforms, offering an expansive online shopping and selling destination. Their marketplace connects millions of consumers with a wide range of products from both local and international sellers.
| Headquarters | Singapore, Central Region, Singapore |
| Year Founded | 2012 |
| Founders | Magnus Ekbom, Maximilian Bittner, Michael Mitterlehner, Pierre Poignant, Stein Jakob Oeie, Tim Rath |
| Funding Amount | $7.4B |
| Startup Size | Enterprise Organization (5,001+) |
| Last Funding Status | Corporate Round |
| Top Investors | Temasek Holdings, Alibaba Group, HV Capital, Kinnevik, Summit Partners |
66 Additional Shopping Startups Worth Following
Those top ten companies are just a small slice of what’s happening in the shopping world right now. Altogether, the startups on our full list have raised over $20 billion, tackling everything from retail and fashion to AI.
Some are early in their journey, while others are already established players. Here are the other companies to watch as they change the way we shop.
| Startup | Main Industry | Year Founded | Amount Raised | Last Funding Round |
|---|---|---|---|---|
 Goop | Retail | 2008 | $75M | Venture Round |
 Thrive Market | Fashion | 2013 | $241.4M | Convertible Note |
 Creator.co | Marketing | 2019 | $3.8M | Corporate Round |
 Amazon Seller Services | Retail | 2010 | ₹261.9B | Corporate Round |
 Flipkart | Retail | 2007 | $15.3B | Corporate Round |
 Dolce & Gabbana | Fashion | 1985 | $150M | Debt Financing |
 GoKwik | AI | 2020 | $68.5M | Venture Round |
 Daydream | AI | 2023 | $50M | Seed |
 Evereden | Retail | 2018 | $32M | Private Equity |
 MikMak | Marketing | 2014 | $14M | Series A |
 P-TAL | Retail | 2019 | $6.3M | Series A |
 Thryft Ship | Retail | 2021 | $130k | Pre-Seed |
 LePrix | Enterprise | 2014 | $5.9M | Venture Round |
 Our Place | Retail | 2018 | $9.9M | Series B |
 Zamp | Retail | 2022 | $4M | Seed |
 National Women's Soccer League | Marketing | 2012 | $125M | Undisclosed |
 Arena | Enterprise | 2016 | $16.4M | Series A |
 Palmstreet | Media | 2020 | $25M | Series A |
 New Engen | Marketing | 2016 | $10.6M | Private Equity |
 Fynd | AI | 2012 | $13.1M | Series C |
 Tiki | Retail | 2010 | $470.5M | Corporate Round |
 ShopBack | Retail | 2014 | $355M | Series F |
 Flipp | Marketing | 2006 | $62M | Private Equity |
 VIPMRO | Retail | 2014 | $16.6M | Series B |
 Noise | Retail | 2014 | $30M | Convertible Note |
 ABOUT YOU | Retail | 2014 | $300M | Seed |
 Mys Tyler | Marketing | 2020 | A$2.5M | Pre-Seed |
 Just In Time | Fashion | 2006 | ₹800M | Undisclosed |
 COOLMATE | Retail | 2019 | $12.1M | Series B |
 Ariadne | Marketing | 2019 | $9.3M | Series A |
 ApnaMart | Media | 2021 | ₹2.9B | Series B |
 Taobao | Retail | 2003 | CN¥170M | Series B |
 letgo | Media | 2015 | $975M | Series E |
 AliExpress | Retail | 2023 | — | — |
 Trendyol Group | Retail | 2009 | $1.9B | Private Equity |
 Lookalike | Media | 2021 | €560k | Seed |
 Komo Technologies | Marketing | 2014 | $2M | Venture Round |
 Bought | Fashion | 2024 | $1.5M | Pre-Seed |
 Outfindo | AI | 2020 | €3.9M | Seed |
 Carsome | Mobility | 2015 | $643.7M | Debt Financing |
 TROCAFONE | Retail | 2014 | $62.4M | Convertible Note |
 Cornershop | Retail | 2015 | $31.7M | Series B |
 Teleport | Retail | 2019 | MYR220M | Venture Round |
 Crossing | Retail | 2021 | $7.6M | Series A |
 Beebs | Retail | 2020 | $9M | Series A |
 Tineco | Retail | 1998 | — | — |
 Outfino | AI | 2025 | HUF73M | Pre-Seed |
 VenueX | Enterprise | 2022 | $2M | Seed |
 Mene | Retail | 2016 | CA$23M | Series A |
 Labfresh | Fashion | 2017 | $2.7M | Equity Crowdfunding |
 Huimin | Enterprise | 2013 | $516.9M | Series C |
 Douzo | Marketing | 2019 | ¥100M | Seed |
 Take App | Retail | 2021 | $1M | Seed |
 Vendah | Retail | 2021 | $4.1M | Seed |
 LiSA | Retail | 2018 | $2.7M | Seed |
 ASWEMAKE | Media | 2019 | ₩26B | Series C |
 Compra Rapida | Enterprise | 2021 | R$22M | Seed |
 Swiftcourt | Enterprise | 2016 | $3.5M | Seed |
 Bloop | Retail | 2024 | $1.3M | Pre-Seed |
 eyerim | Retail | 2015 | €4.7M | Series A |
 Adimo | Marketing | 2012 | £2.5M | Venture Round |
 BACE | Enterprise | 2023 | €1.3M | Seed |
 ZIPZERO | Analytics | 2019 | £1M | Seed |
 Remix Global AD | Fashion | 2012 | €8M | Venture Round |
 Smark | Retail | 2016 | €3.1M | Seed |
 Anotherway | Retail | 2018 | €1.2M | Venture Round |
 Uniento | Retail | 2016 | $6M | Seed |
 Crodeon Technologies | Retail | 2015 | €1.6M | Angel |
 Yunyo E-commerce | Retail | 2021 | CN¥18M | Corporate Round |
 DUNCAN & Todd | Design | 1972 | £20.6M | Private Equity |
 Nalbes | Retail | 2017 | $3.7M | Series B |
 Furbulous | AgTech | 2021 | NT$19.9M | Angel |
 Bazzar Gate | Retail | 2020 | $1M | Seed |
 Bird & Blend Tea Co. | Enterprise | 2013 | £364k | Equity Crowdfunding |
 HealthMe | Media | 2019 | €250k | Angel |
 24 Dokan | Retail | 2020 | $250k | Seed |
 Dyrekassen | Retail | 2013 | NOK6M | Venture Round |
 SHOP.COM | Retail | 1997 | $25M | Series A |
 MerrJep.al | Mobility | 2008 | — | — |
