The photography industry has expanded far beyond traditional camera manufacturing. Companies are now building everything from drone technology to AI-powered image recognition and e-commerce platforms for used gear.
This landscape includes giants like DJI, which has raised over $107 million for its drone and camera technology. It also features specialized players like MPB, an online marketplace for used equipment that has raised £67.9 million.
Below is our list of 16 Photography startups worth keeping an eye on.
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Get the Sheet for $50DJI creates some of the world's most recognized drones and camera technology for both recreational and commercial use. Their products are a go-to choice for aerial photography and filmmaking, making advanced imaging accessible to everyone from hobbyists to professionals.
| Headquarters | Shenzhen, Guangdong, China |
| Year Founded | 2006 |
| Founders | Frank Wang |
| Funding Amount | $107.8M |
| Startup Size | Enterprise Organization (5,001+) |
| Last Funding Status | Secondary Market |
| Top Investors | Accel, HSG, Lighthouse Capital Management, Victor Koch, Aeternam Stella |
Camera Intelligence builds the Alice Camera, an AI-powered device that attaches to smartphones for professional-grade photography. The system uses computational photography to help content creators capture high-quality images and videos without the bulk of a traditional DSLR.
| Headquarters | London, England, United Kingdom |
| Year Founded | 2020 |
| Founders | — |
| Funding Amount | $3M |
| Startup Size | Founding Team (1-10) |
| Last Funding Status | Seed |
| Top Investors | Ascension, 7percent Ventures, Betaworks, Digital Catapult, F4 Fund |
V-Nova builds video compression technologies that help media companies deliver higher quality streams using less bandwidth. Their primary solution is MPEG-5 LCEVC, a codec enhancement that improves the performance of existing video standards.
| Headquarters | London, England, United Kingdom |
| Year Founded | 2011 |
| Founders | Guido Meardi, Pierdavide Marcolongo |
| Funding Amount | $42.8M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series C |
| Top Investors | Neva SGR, Novator |
Fotor created a multi-platform photo editing and design tool for a wide range of creative needs. Their software uses AI to power features like photo enhancement, background removal, and even new image generation.
| Headquarters | Chengdu, Sichuan, China |
| Year Founded | 2009 |
| Founders | Tony Duan |
| Funding Amount | $10.6M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Series B |
| Top Investors | Lenovo, GF Securities |
MPB built an online marketplace for used photography and videography equipment. The platform allows creators to buy, sell, and trade pre-owned camera gear, promoting a circular economy for creative kit.
| Headquarters | Brighton, East Sussex, United Kingdom |
| Year Founded | 2011 |
| Founders | Matt Barker |
| Funding Amount | £67.9M |
| Startup Size | Large Team (251-1,000) |
| Last Funding Status | Series D |
| Top Investors | HSBC, Vitruvian Partners, FJ Labs, Acton Capital, Beringea |
Hasselblad manufactures medium format digital and film cameras, lenses, and other professional photo equipment. The brand is celebrated for its iconic design and a rich heritage that includes capturing the first images on the moon.
| Headquarters | Gothenburg, Vastra Gotaland, Sweden |
| Year Founded | 1941 |
| Founders | Fritz Wiktor Hasselblad |
| Funding Amount | — |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Undisclosed |
| Top Investors | DJI |
Mapillary built a street-level imagery platform that relies on photos uploaded by the public. Their technology uses computer vision to stitch these images together, creating a detailed and up-to-date visual representation of the world.
| Headquarters | Malmö, Skane Lan, Sweden |
| Year Founded | 2013 |
| Founders | Jan Erik Solem, Johan Gyllenspetz, Peter Neubauer, Yubin Kuang |
| Funding Amount | $24.6M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Series B |
| Top Investors | Sequoia Capital, Playfair Capital, Wellington Partners, Atomico, LDV Capital |
PIXmania.com operates an e-commerce platform that serves customers in 14 different European countries. Originally a specialist in photography gear, the French-based retailer now offers a wide variety of consumer products.
| Headquarters | España, Guayas, Ecuador |
| Year Founded | 2000 |
| Founders | Jean-Emile Rosenblum, Ulric Jerome |
| Funding Amount | $14M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Seed |
| Top Investors | FJ Labs, BREEGA, Pareto Holdings, Edward Lando, Nadav Ben-Chanoch |
Twenty20 provides a modern marketplace for stock photography, offering a real-world alternative to traditional, staged images. Their collection is sourced from a global community of photographers, giving brands access to more authentic and relatable visual content.
| Headquarters | Marina Del Rey, California, United States |
| Year Founded | 2011 |
| Founders | Kevin Fremon, Matt Munson, Todd Emaus |
| Funding Amount | $32M |
| Startup Size | Lean Team (11-50) |
| Last Funding Status | Series A |
| Top Investors | Alumni Ventures, Founders Fund, First Round Capital, Version One Ventures, Mucker Capital |
BOOM developed a global platform for on-demand professional photography, serving clients in industries like real estate. They use AI and computer vision to manage the entire process, ensuring high-quality visual content is delivered at scale.
| Headquarters | Milano, Lombardia, Italy |
| Year Founded | 2018 |
| Founders | Federico Mattia Dolci, Giacomo Grattirola, Jacopo Benedetti |
| Funding Amount | $18.5M |
| Startup Size | Mid-Size Team (51-250) |
| Last Funding Status | Venture Round |
| Top Investors | United Ventures, Wellness Holding |
6 Additional Photography Startups Worth Following
Our top 10 picks are just a small part of what’s happening in photography right now. Founders everywhere are building new tools for both creators and businesses.
These companies work in different areas, from AI to media, and are at all stages of their journey. Here’s a look at the other startups helping to define the industry.
