Startup Cemetery

A big resource for entrepreneurs and startup owners, in which we have collected and analyzed why +100 big companies have failed. Learn from mistakes, and avoid being part of the 90% of businesses that fail.

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HiGear

Private car-sharing club for luxury and sports cars

General Information
Category
Transportation
Country
United States
Started
In 2011
Business Failure
Business Outcome
Acquired
Closed
By 2011
Cause of Failure
Legal Challenges
Founders & Employees
Number of Founders
Two
Name of Founders
Ali Moiz, Murtaza Hussain
Number of Employees
Between 1 And 10
Funding
Number of Funding Rounds
2
Total Funding Amount
$1.3M
Number of Investors
4
Description

HiGear was a San Francisco peer-to-peer online company that listed luxury cars for rent. Registered users could lease a luxury car for a determined amount of time after going through background checks and paying security deposits.

Cause of Failure

HiGear had started operations at a high note and instituted many controls to ensure smooth operations. Despite such elaborate controls, the company was forced to shut down for various reasons. The main reason that HiGear lists as having prompted them to stop the business was when a criminal gang stole four cars that had a combined worth of $400,000. The criminals succeeded in the scheme by using stolen identities to evade the company's background check controls. In an email to its customers, HiGear stated that it had the duty to protect its customers and that it opted to shut down operations until they were able to put in place proper countermeasures. HiGear was acquired but Rent4Buy in 2012.

Go on Reading

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PostRocket

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Shut Down
$610K
Poor Product
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In 2010
By 2013
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Appiterate

Mobile marketing automation platform

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Acquired
$500K
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In 2013
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Four
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PepperTap

Large and fast grocery delivery service

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Shut Down
$51.2M
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By 2016
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Shut Down
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Get 1-on-1 advice from vetted growth experts about your business.

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