This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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AdPushup effectively frames the problem around declining CTRs and revenue loss, which are tangible pain points for web publishers. They correctly identify that many publishers lack the tools for A/B testing, creating a clear need for their solution. This approach immediately establishes relevance and urgency for their target audience.
Our Tip: Frame the problem using quantifiable metrics and relatable pain points to make the investor feel the customer's urgency and see the clear financial opportunity.
The deck presents a clear, logical solution with its multi-arm bandit A/B testing platform and a simple visual editor. They successfully differentiate by focusing on an overlooked market segment (web publishers) and removing the need for technical skills. This directly addresses the previously stated pain points, creating a strong problem-solution fit.
Our Tip: Clearly connect your solution's features directly to the problems you introduced, showing investors exactly how you alleviate customer pain.
AdPushup uses a strong top-down approach by citing the projected growth of the display advertising market from $43 billion to $90 billion. This large, growing market number is exactly what investors look for to justify a venture-scale opportunity. However, the deck lacks bottom-up validation or specific traction metrics to prove their place within this market.
Our Tip: Pair a large top-down market size with bottom-up validation, like a specific number of target customers, to show both the size of the ocean and your ability to catch fish.
The deck smartly acknowledges competitors like Optimizely but avoids claiming to have no competition, which builds credibility. They position themselves effectively by carving out a specific niche: A/B testing for ad revenue optimization, an area they claim is underutilized by existing tools. This niche focus makes their go-to-market strategy appear more focused and achievable.
Our Tip: Position your company not as a direct competitor to established players but as the dominant solution for a valuable, underserved niche they overlook.
AdPushup excels by building its entire story around a single, underserved niche: web publishers who need to optimize ad revenue. This focus creates a powerful problem-solution fit that feels both credible and defensible to investors. Apply this by identifying a specific customer segment overlooked by larger competitors and tailoring every part of your deck to their unique pain points.
The deck successfully sells a massive market opportunity but falls short by not providing the traction to back it up. Investors need to see both the size of the prize and your ability to start winning it. In your deck, always pair your large, top-down market size with bottom-up validation like early revenue, user numbers, or successful pilot programs.
