This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Aircall effectively frames the problem by focusing on the limitations of traditional phone systems, such as poor integration and a lack of collaboration features. This approach immediately establishes the need for a modern solution by highlighting concrete operational inefficiencies that resonate with business owners. The pitch deck successfully connects these technical shortcomings to tangible business pain points.
Our Tip: Frame the problem around the audience's direct experience, showing you understand their daily frustrations before introducing your solution.
The deck presents Aircall not just as a product but as a "voice platform," a choice of words that elevates its positioning. It clearly connects its solution to the previously stated problems by emphasizing seamless integrations and collaborative features. The unique value proposition is anchored in providing actionable insights during calls, which directly translates to a better customer experience and operational efficiency.
Our Tip: Present your solution as a direct answer to the problem slide, demonstrating a clear and logical fit that investors can easily grasp.
Aircall presents a clear subscription-based model, which is a standard and easily understood approach for investors in the SaaS space. The deck smartly moves beyond just the model and provides powerful retention metrics to validate its long-term viability. Highlighting an 87% gross retention and over 135% net retention rate serves as powerful proof of customer loyalty and expansion revenue.
Our Tip: Validate your business model with key metrics like retention or LTV:CAC ratio to prove it is not just a plan, but a profitable engine.
This section is a masterclass in demonstrating momentum without revealing sensitive revenue figures. Aircall uses powerful retention metrics as its headline traction, which signals strong product-market fit and a sticky customer base. By showcasing a net retention rate over 135%, they prove the business grows even without acquiring new customers, a compelling story for any investor.
Our Tip: Showcase traction using metrics that tell a story of growth and customer love, such as net revenue retention, to build powerful credibility.
Aircall masterfully connects every section, creating a story where the problem logically leads to the solution, which is then validated by powerful traction. This narrative cohesion makes the investment thesis feel both compelling and inevitable. Ensure your traction metrics directly prove that your solution is solving the exact problem you presented to investors.
Instead of just stating revenue, Aircall uses a net retention rate over 135% to prove product-market fit and built-in growth. This single metric powerfully communicates customer loyalty and expansion, which is often more convincing than a simple revenue figure. Identify the one key performance indicator that best validates your business model and make it the hero of your traction slide.
