This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Albert clearly defines the problem by focusing on the emotional state of millennials: feeling overwhelmed and lacking confidence in financial matters. This approach immediately creates an emotional connection and frames the problem not just as a market gap, but as a genuine pain point for a huge demographic. By highlighting the “reluctance to engage with traditional financial institutions,” they position themselves as the necessary alternative for a generation that craves simplicity.
Our Tip: Frame the problem around the emotional pain your target customer experiences, not just the functional gaps in the market, to build a more resonant narrative.
The solution is presented as a direct answer to the problem with the two-part structure of “Simple Advice” and “Seamless Action.” Their value proposition is not just a list of features but a promise of empowerment and clarity for a specific audience. Notice how the language, “demystify money management,” directly counters the problem of feeling overwhelmed, making the value proposition instantly understandable.
Our Tip: Present your solution as the direct antidote to the specific pain points you established, using the same language to create a clear and memorable connection.
Albert quantifies its target market with specific, large numbers: 100 million millennials in the U.S. and a $20 billion potential annual revenue. They validate the opportunity by connecting these large numbers directly to the demographic's known preferences for simplicity and accessibility. This grounds the massive market size in a believable behavioral trend, showing investors a venture-scale opportunity.
Our Tip: Anchor your large market size to a specific, undeniable behavioral trend within your target audience to make the opportunity feel both massive and attainable.
Albert presents a hard metric, “over 15,000 signups,” as concrete proof of early market adoption. They pair this quantitative data with qualitative social proof by mentioning “positive user feedback and partnerships.” This strategy works because it directly de-risks the investment by showing that real users are already adopting the platform, turning the pitch from a story into a report.
Our Tip: Showcase a single, impressive traction metric alongside qualitative social proof to prove both market demand and your ability to execute.
Albert’s deck tells a single, powerful story by ensuring every section reinforces the last. They connect the emotional problem of feeling overwhelmed directly to their solution of clarity, and then use traction to prove their story is true. To apply this, map your entire deck as a single narrative where each slide logically follows and strengthens the one before it.
The Albert deck doesn't just say the product is simple; the deck itself is simple, clear, and easy to understand. This approach makes the value proposition feel authentic because the pitch itself is a demonstration of the company's core philosophy. Ensure your deck’s design, language, and structure mirror the primary value you promise to customers.
