This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Apteo effectively frames the problem around the challenges financial professionals face with data acquisition, cleaning, and analysis. They correctly identify the increasing reliance on alternative data as a key driver, making the problem timely and significant. This approach immediately establishes the need for a specialized tool by focusing on tangible operational bottlenecks.
Our Tip: Ground your problem slide in the specific, costly pain points of your target user to make the need for a solution feel urgent and undeniable.
The deck presents a clear solution by centralizing data and providing AI-driven tools, directly addressing the previously stated pain points. Apteo's value proposition is sharpened by its differentiation: a massive catalog of public datasets, specialized time-series forecasting, and a user-friendly interface. This combination creates a compelling narrative of a purpose-built tool rather than a generic platform.
Our Tip: Clearly connect each feature of your solution back to a specific problem you introduced, demonstrating a perfect solution-problem fit.
Apteo validates its market opportunity by citing large, specific numbers for financial market data and IT spending from credible sources like Burton-Taylor and IDC. They clearly define their target customer segments, ranging from banks to VCs, which shows a focused market entry plan. This use of third-party data lends significant credibility to their claim of a substantial addressable market.
Our Tip: Use a top-down number for the total market and a bottom-up calculation for your addressable segment to show both ambition and a realistic go-to-market focus.
The business model is presented with a clear, multi-tiered revenue strategy, combining integration fees, recurring subscriptions, and premium data sales. This hybrid approach shows multiple paths to monetization and appeals to different customer sizes, from mid-sized firms to large enterprises needing six-figure contracts. The model's clarity helps investors immediately understand how the company will generate revenue and scale.
Our Tip: Present a multi-faceted revenue model that shows how you will capture value from different customer segments at various price points.
Apteo’s deck excels by creating a seamless story where each slide logically builds on the last, from the problem statement to the business model. This narrative cohesion makes the entire investment thesis feel inevitable and well-reasoned, leaving no room for investors to question the connections between the market, product, and revenue. To apply this, explicitly link your solution to your problem and your business model to your market, ensuring your deck reads like a single, compelling argument.
Notice how Apteo uses specific market size figures from named sources and details a multi-tiered revenue plan instead of using vague projections. This specificity demonstrates deep research and operational planning, which de-risks the venture for investors by showing the founders have done their homework. In your own deck, replace ambiguous claims with concrete data, name your sources, and detail your strategy to build investor confidence.
