This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Althea clearly defines the problem for Southeast Asian consumers: limited access to authentic K-beauty products in a fragmented and unreliable market. This approach works because it immediately establishes a tangible, relatable pain point for a specific, large demographic. By focusing on authenticity, they tap into a core customer fear of counterfeit goods, which is a powerful way to show investors a clear market need.
Our Tip: Frame the problem from the customer's perspective, using emotional language to highlight their frustration and make the pain point feel urgent and significant.
The deck presents Althea as a streamlined online marketplace, directly connecting its solution to the previously stated problem of access and reliability. They differentiate with a curated selection and strong customer experience, which are crucial for building a loyal user base in e-commerce. Notice how they also weave in a key metric, 20% monthly sales growth, directly into the value proposition to prove the solution resonates with the market.
Our Tip: Directly tie your solution's features to the specific pain points you identified and include a key performance metric to validate that your solution is already working.
Althea presents a straightforward and highly effective e-commerce business model, generating revenue from product sales. The deck smartly highlights two critical metrics that prove the model's viability: a healthy product margin of over 45% and a customer acquisition payback period of less than five months. This combination demonstrates not just revenue generation but also profitability and capital efficiency, which are top priorities for investors.
Our Tip: Go beyond just stating your revenue streams; showcase the core unit economics like margins and payback period to prove your business model is profitable and scalable.
This section is the deck's powerhouse, leading with impressive, hard numbers like $12 million in annualized sales and 20% month-over-month growth. Presenting these top-line metrics immediately builds immense credibility and signals strong product-market fit. This strategy works because it shifts the conversation from a theoretical idea to a proven, high-growth business that is already executing successfully.
Our Tip: Lead your traction slide with your two or three most impressive metrics in a large font to immediately grab investor attention and build momentum.
Althea’s deck tells a single, compelling story where each section logically flows into the next, from the initial problem to the final traction. This narrative consistency builds investor confidence by showing a clear, well-thought-out connection between the market need, your solution, and your business's success. To apply this, ensure your solution directly solves your stated problem and that your traction metrics explicitly validate your business model.
Notice how Althea strategically places its strongest metrics—like 45% margins and $12M in sales—at the forefront of each relevant section, not just on a dedicated traction slide. This approach transforms abstract claims into undeniable proof of a functioning, profitable business, making the opportunity feel tangible and de-risked. Instead of just listing KPIs, integrate your most impressive numbers directly into your solution and business model slides to validate your story as you tell it.
