This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Angelcam effectively frames the problem by identifying a gap for “ready-to-buy” smart camera solutions and tapping into the universal user desire for more functionality from their devices. They broaden the scope from individual security to larger urban issues like traffic flow, which successfully expands their total addressable market. This multi-pronged problem statement appeals to a wider range of investors, from B2C-focused to those interested in smart city infrastructure.
Our Tip: Clearly articulate both the user's immediate pain and the larger market opportunity it represents to demonstrate the scale of your vision.
The “app store for cameras” concept is a brilliant and instantly understandable solution that directly addresses the stated problem of limited functionality. This model positions Angelcam not just as a product but as a platform, which implies scalability and network effects—two things investors love to see. Their value proposition is centered on user experience and customization, shifting the conversation from hardware specs to the value of the software ecosystem.
Our Tip: Frame your solution as a scalable platform, not just a single product, by using familiar analogies like an "app store" to make a complex idea simple and compelling.
Angelcam presents a clear and proven business model centered on monetizing its app store through subscriptions and partnerships. This approach is powerful because it creates recurring revenue streams and aligns the company's success with the success of third-party developers, creating a defensible ecosystem. The model suggests multiple avenues for revenue, from individual user subscriptions to larger B2B or B2G (business-to-government) contracts.
Our Tip: Emphasize recurring revenue streams and ecosystem effects in your business model to show investors a clear path to long-term, defensible growth.
The traction slide is a highlight, providing concrete metrics that validate their business model and market demand. A $300,000 run rate serves as powerful proof that they have found a problem people will pay to solve. The addition of 500+ new cameras monthly demonstrates a repeatable customer acquisition engine and predictable growth.
Our Tip: Lead with your single most impressive metric, like revenue or user growth, to immediately establish credibility and prove your business is more than just an idea.
Angelcam’s “app store for cameras” analogy is a masterclass in making a complex platform business instantly understandable. This simple framing allows investors to quickly grasp the value proposition, business model, and scalability without getting lost in technical details. To apply this, find a powerful, universally understood analogy that explains the core of your business in a single phrase.
The pitch deck leads with hard numbers like a $300,000 run rate, immediately shifting the conversation from a hypothetical idea to a validated business. This traction serves as undeniable proof that a real market exists and that the team can execute effectively. Always prioritize getting quantifiable proof points and present your single most impressive metric upfront to establish credibility from the start.
