This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Contently effectively frames the problem by focusing on three distinct, high-value pain points for brands: content creation difficulty, lack of senior buy-in, and the challenge of measuring ROI. This multi-pronged approach broadens their appeal, speaking directly to marketing teams, executives, and finance departments. By articulating issues beyond just “making content,” they elevate their solution from a simple tool to a strategic business partner.
Our Tip: Present the problem through the eyes of your customer, using their language to build empathy and show investors you deeply understand the market's pain.
The deck presents the solution as a powerful combination of a SaaS platform and a talent marketplace, directly addressing the previously stated problems. They clearly define their value proposition as an “end-to-end solution,” a key differentiator that positions them above single-point competitors. This strategy works because it frames Contently not just as software, but as a comprehensive ecosystem for brand publishing.
Our Tip: Clearly connect each feature of your solution back to a specific pain point you introduced, demonstrating a perfect problem-solution fit for investors.
Contently validates its market opportunity by combining a top-down and bottom-up approach, citing the massive $44 billion spent on content marketing and the fact that 80% of brands plan to increase their budgets. This serves as powerful validation that they are targeting a large and, more importantly, growing market. Investors are looking for this combination of a large Total Addressable Market and strong tailwinds indicating future growth.
Our Tip: Validate your market size with third-party data and customer intent signals to prove to investors that the opportunity is both large and actively seeking a solution.
The deck showcases traction through a mix of funding, key metrics, and powerful social proof with logos like Viacom and Capital One. Mentioning the $3.35 million already raised signals that other smart investors have vetted and backed the company. This combination of capital, customer validation, and platform metrics creates a compelling narrative of momentum that de-risks the investment.
Our Tip: Showcase a trifecta of traction—customer growth, product engagement, and financial momentum—to build undeniable credibility with investors.
Contently masterfully connects every section of their deck, presenting a seamless story that begins with a clear problem and ends with a comprehensive solution. This end-to-end narrative positions them not as a simple tool but as a strategic partner, justifying a higher valuation and signaling deep market understanding. Structure your deck so each slide logically builds on the last, proving your solution is the inevitable answer to the problem you introduced.
The deck builds investor confidence by combining market validation, customer traction, and prior funding into a powerful story of momentum. By showing that a large market exists, big-name customers are paying, and other smart money is already in, they systematically eliminate key areas of risk. Layer different types of proof to create an undeniable case that your venture is already on a path to success.
