This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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CloudCoffer immediately quantifies the problem with a massive number: a $40 billion loss due to internal hacking. This strategy works because it frames the issue not just as a technical vulnerability but as a significant financial threat that any executive can understand. By focusing on the financial impact, they make the problem tangible and urgent for their target enterprise customers.
Our Tip: Always anchor your problem slide with a single, shocking statistic to immediately capture investor attention and establish the scale of the market pain.
The deck presents the solution with clear, benefit-driven metrics: "10X faster" and "10X better scale." This approach effectively communicates their unique value proposition without getting bogged down in technical jargon that could confuse investors. The focus on speed and scalability directly addresses the core pain points of traditional, slower security implementations.
Our Tip: Frame your solution using quantifiable benefits rather than technical features to make your value proposition instantly clear and memorable.
CloudCoffer provides concrete evidence of market validation with a $400,000 revenue figure and a strong 68% gross margin. These numbers serve as powerful social proof, demonstrating that customers are willing to pay for their solution and that the business model is profitable. This is exactly what investors are looking for: proof that you can not only build a product but also sell it effectively.
Our Tip: Lead your traction slide with your most impressive metric, preferably revenue, to prove your business model's viability from the start.
The team slide simply lists the CEO and President with their titles, which is a missed opportunity to build credibility. While it shows who is leading the company, it fails to answer the crucial investor question: "Why is this the right team to solve this problem?" Without context on their backgrounds or relevant experience, investors are left to guess their qualifications.
Our Tip: For each key team member, include a single, powerful point highlighting their most relevant past achievement or experience that proves their ability to execute.
CloudCoffer builds a powerful case by anchoring its core claims with hard numbers: a $40 billion problem, a 10X faster solution, and $400,000 in revenue. This approach immediately establishes credibility and frames the opportunity in financial terms that resonate with investors. In your own deck, find the most impactful metric for each key slide and use it to tell a clear, data-driven story.
The deck's biggest missed opportunity is the team slide, which presents names and titles without any context on their expertise. Investors fund people, not just ideas, and a lack of evidence about the team's capabilities creates significant doubt. For each founder, you must include one specific achievement that proves why you are the right people to win in this market.
