This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Lola effectively frames the problem by focusing on tangible pain points like lack of visibility, time-consuming processes, and expense management difficulties in corporate travel. This approach immediately resonates with any business that has struggled with coordinating employee trips, making the problem feel both relatable and urgent. By articulating multiple facets of the issue, they establish a broad need for a comprehensive solution rather than a simple booking tool.
Our Tip: Ground your problem slide in specific, quantifiable pain points that create an emotional connection with investors by showing the real-world cost of inaction.
Lola presents its solution not just as software, but as a "comprehensive travel management solution" that directly counters the previously stated problems. They differentiate themselves by emphasizing a "beautiful and intuitive user interface," a smart move that positions them against clunky, legacy enterprise software. This focus on user experience as a core value proposition works because it implies higher adoption rates and greater efficiency, which are key metrics for investors.
Our Tip: Clearly demonstrate how your solution directly solves each pain point you introduced, using visuals and simple language to prove a strong problem-solution fit.
The team slide is arguably Lola's strongest asset, showcasing a roster of seasoned executives from highly successful tech companies like HubSpot, KAYAK, and CarGurus. Notice how they list not just names but also past successes (e.g., Paul English, co-founder of KAYAK), which serves as powerful validation for their ability to execute. This strategy de-risks the investment significantly, as investors are betting on a team with a proven track record of building and scaling major businesses.
Our Tip: Present your team slide as a collection of past successes and relevant experiences that directly prove your capability to win in your target market.
Lola builds credibility by presenting a multi-faceted view of its traction, combining key hires, strategic partnerships like the one with AMEX GBT, and customer acquisition milestones. While specific revenue figures are not disclosed, mentioning that they are closing companies on subscription plans provides concrete evidence of market validation. This blend of commercial, team, and customer momentum creates a compelling narrative of a company that is already executing its vision effectively.
Our Tip: Showcase a "traction mosaic" that includes product, customer, and strategic milestones to build a holistic and undeniable story of progress.
Lola's deck excels by systematically reducing investor risk through overwhelming proof of execution. They present their team not as a list of roles, but as a portfolio of past wins from companies like KAYAK and HubSpot. You should frame your team and traction slides as evidence that you have a proven ability to win, making your venture feel like a safer, more calculated investment.
The Lola deck tells a single, powerful story from start to finish, beginning with specific pain points and presenting a solution that directly resolves them. This creates a tight narrative that proves a strong problem-solution fit and makes the business case undeniable. Ensure every slide in your deck reinforces this central story, guiding the investor on a logical journey from problem to inevitable solution.
