Learn how to validate your startup idea by pre-selling it, for only $80 (includes a free 1-hour consultancy call).
Download Our Free Guide: The Perfect Pitch Deck

This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
The Perfect Pitch Deck

The Pitch Deck Bliinx Used to Raise CA$1M

Updated: 
November 12, 2025
 | 
Pitch Decks

Description

CTA
Fundraising OS
Tool
Fundraising OS

Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.

Buy It For $97 $297

Description

CTA
Bliinx
Bliinx
Bliinx is the relationship-based CRM that helps B2B sales teams close more deals.
Industry:
Software, Marketing, AI, Productivity
Business Model:
SaaS
Customer:
B2B
Round:
Pre-Seed
Amount Raised:
CA$1M
Investor:
VC
Year:
2020

Bliinx Pitch Deck Breakdown

Problem & Pain Points

Bliinx effectively quantifies the problem by stating professionals lose 3 hours per week and 30% of opportunities due to siloed information. This approach immediately establishes a clear, relatable business cost for the pain point. They successfully frame the issue not just as an inconvenience but as a direct hit to productivity and revenue.

Our Tip: Ground your problem in tangible, quantifiable metrics like lost time or money to make the investor feel the urgency and scale of the issue.

Solution & Value Proposition

The solution directly mirrors the stated problem by aggregating interactions into a single timeline within the existing Office 365 workflow. Bliinx clearly differentiates from traditional CRMs by emphasizing collaboration and ease of use, which directly addresses the complexity and siloed nature of competitors. This creates a strong problem-solution fit that is easy for investors to grasp.

Our Tip: Frame your solution not by its features, but by how it directly resolves the specific pain points you previously established.

Traction & Social Proof

Bliinx presents compelling traction with concrete metrics like $500,000+ in ARR and an impressive 50% Daily Active User (DAU) rate. These numbers serve as powerful validation that the product is not just purchased but actively used and valued by its initial clients. Mentioning pilot projects with enterprise clients further de-risks the investment by showing market acceptance at a higher level.

Our Tip: Showcase user engagement metrics like DAU alongside revenue figures to prove your product has built a sticky, indispensable user experience.

Team & Advisors

The team slide builds immense credibility by highlighting relevant, high-caliber experience from members like the CTO, a former engineer at Ubisoft and Google. Including advisors who are successful founders of acquired companies, like the founders of Password Box and AdEspresso, provides powerful third-party validation. This signals to investors that smart, experienced people are betting on Bliinx's success.

Our Tip: Present your team's experience as a direct answer to the challenges of your market, showcasing not just credentials but relevant, proven expertise.


Lessons Learned from Bliinx Pitch Deck

Create a Clear Problem-Solution Mirror

Bliinx excels by presenting a solution that is a direct reflection of the problem it identifies. They quantify the pain in lost hours and revenue, then show precisely how their tool recovers that value. This tight narrative makes the value proposition undeniable and easy for investors to grasp in seconds.

Build a Credibility Stack to De-Risk the Investment

The deck systematically builds investor confidence by layering different forms of proof, effectively de-risking the opportunity. Bliinx combines hard traction metrics like ARR and high user engagement with the social proof of an expert team and successful advisors. You should similarly stack quantitative data with qualitative validation to make your venture feel less like a gamble and more like a calculated opportunity.

The All-In-One Newsletter for Startup Founders

90% of startups fail. Learn how not to with our weekly guides and stories. Join +40,000 other startup founders!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.