This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Blurbiz clearly identifies the difficulty of creating and tracking engaging mobile video content, framing it as an urgent business need. They correctly target the market shift toward mobile-first consumption, which resonates with current trends. However, the presentation lacks specific data or customer anecdotes to make the pain points feel acute and validated.
Our Tip: Ground your problem slide in reality by using a specific customer story or a powerful statistic to make the pain tangible for investors.
The deck presents a platform-based solution that directly addresses the stated problems of creation, distribution, and tracking. The value proposition hinges on a bold claim of a 10X increase in mobile video traffic, which effectively grabs attention. While a user-friendly interface is mentioned, the deck could better demonstrate how it achieves this simplicity compared to existing tools.
Our Tip: Instead of just listing features, show a mockup of your product solving the core problem in three simple steps to prove its ease of use.
The Blurbiz pitch deck presents a straightforward SaaS model with a clear price point of $2,500 per client, which investors appreciate for its predictability. Including a $10,000 pilot program is a smart strategy for de-risking the initial sale with larger clients and generating upfront cash. The model's viability, however, is incomplete without stating the assumed customer acquisition cost.
Our Tip: Clearly state your Customer Lifetime Value (LTV) and Customer Acquisition Cost (CAC) to prove you have a thoughtful and scalable financial plan.
The deck introduces the core team by role but misses a critical opportunity to build credibility by omitting their specific backgrounds or relevant experience. While the phrase "KICK ASS BAD ASS BIG ASS TEAM" conveys confidence, it is a poor substitute for actual qualifications that demonstrate founder-market fit. Investors bet on evidence, not just bold statements.
Our Tip: For each key team member, include one sentence highlighting their single most relevant achievement that proves they are the right person for the job.
The Blurbiz deck consistently tells investors what to believe instead of showing them why, relying on assertion over evidence for the problem, solution, and team. This approach weakens its impact by leaving key claims unsubstantiated and open to doubt. To build unshakable credibility, ground every major point in tangible proof, such as a customer quote, a product screenshot, or a specific data point.
Blurbiz uses a bold, confident tone to generate excitement, but this strategy backfires when claims like a "10X traffic increase" lack immediate validation. Confidence attracts investors, but unproven assertions invite skepticism and can undermine your entire narrative. Ensure every ambitious statement is directly supported by hard data or specific team experience to prove you can deliver on your promises.
