This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Brex immediately establishes a clear, relatable problem by highlighting how traditional credit providers overlook early-stage tech companies. They articulate specific pain points like the difficulty of getting credit without a history and the need for better expense management, making the issue feel urgent and tangible. This strategy works because it presents a market gap that investors can easily understand and validate from their own experience with portfolio companies.
Our Tip: Frame the problem from your customer's perspective, using specific, relatable pain points to build an emotional connection with investors.
The deck presents the Brex card as a complete financial platform, not just another piece of plastic. Its value proposition is sharp and directly solves the stated problems by offering higher limits without personal guarantees and seamless integrations with accounting software. This direct solution-problem fit demonstrates a deep understanding of their customer's operational workflow and financial frustrations.
Our Tip: Clearly connect every feature of your solution back to a specific pain point you established earlier to prove its value.
Brex smartly defines its target market as tech companies from pre-seed to Series D, avoiding a vague, all-encompassing approach. They validate the opportunity with compelling data, showing average monthly spend growing from $1.5K to $1.5M across funding stages. This data-driven validation is powerful because it proves the market is not just large but also highly scalable.
Our Tip: Use specific, bottom-up data to demonstrate not just the size of your market but also its potential for scalable growth.
The deck leverages its team slide to build immense credibility by highlighting co-founders Henrique Dubugras and Peterson Conway. By including advisors from prestigious firms like Y Combinator and Palantir, Brex signals to investors that smart, connected people already endorse their vision. This use of "borrowed credibility" is a powerful strategy to de-risk the investment for an early-stage company.
Our Tip: Showcase team members and advisors whose specific experiences and affiliations directly de-risk the key challenges of your business.
Brex’s deck is powerful because every slide reinforces the solution to the initial problem, creating a seamless and compelling narrative. This builds investor confidence by showing a deep understanding of the customer's world from start to finish. To apply this, ensure every part of your deck—from the market size to the team—directly supports your core value proposition and the problem you solve.
Instead of making broad claims, Brex uses specific data to prove market scalability and leverages its team and advisors to build borrowed credibility. This strategy directly addresses key investor risks concerning market viability and execution capability. Use concrete metrics and highlight affiliations with respected names to make your venture feel like a safer bet from day one.
