This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Boon effectively frames the problem as the “Referral Gap,” a memorable term that immediately signals a market inefficiency. They articulate clear pain points like sourcing quality candidates and low employee engagement, which resonates with any leader who has struggled with hiring. This approach works because it presents a widespread, relatable business challenge, making the need for a solution obvious to investors.
Our Tip: Frame the problem with a catchy, memorable name and support it with two to three specific, quantifiable pain points to make the issue feel both significant and solvable.
The pitch deck presents Boon as a platform that makes referrals “effortless, engaging, and transparent,” directly addressing the previously stated pain points. By emphasizing a collaborative approach and a seamless user experience, they clearly differentiate their value from clunky, traditional referral programs. This direct solution-problem fit demonstrates a deep understanding of the user and builds confidence in their product strategy.
Our Tip: Clearly connect each element of your solution back to a specific pain point you introduced, proving your product is a direct remedy, not just a collection of features.
Boon validates its market opportunity by citing a massive $457 billion worldwide market with a 10% year-over-year growth rate. Presenting such a large, growing Total Addressable Market is crucial for attracting venture capital, as it signals the potential for massive returns. The choice to include a specific growth rate adds credibility and shows they have done their homework beyond a single top-line number.
Our Tip: Go beyond just stating the total addressable market; include the market's growth rate to show investors not only the size of the prize but also the tailwinds that will help you capture it.
Boon showcases impressive early traction by highlighting $100,000 in revenue in under 3 months, a powerful indicator of product-market fit. This metric is far more compelling than vanity metrics because it proves customers are willing to pay, de-risking the business model for investors. Mentioning key partnerships further serves as third-party validation, reinforcing their credibility and market acceptance.
Our Tip: Prioritize revenue-based traction metrics over vanity metrics, as paying customers are the ultimate form of validation for investors.
Boon’s deck succeeds because it tells a single, focused story, starting with a clear problem and methodically proving its solution is the only logical answer. Each section, from the market size to early revenue, reinforces the initial premise, creating a narrative that is both compelling and easy for investors to follow. Structure your pitch around a core problem, ensuring every slide serves as a chapter in the story of how your company solves it.
The deck masterfully builds investor confidence by replacing vague assertions with concrete, quantifiable proof points like the market growth rate and early revenue figures. This strategy directly addresses an investor's primary concern—risk—by demonstrating market validation and a viable business model through hard data. Prioritize revenue and growth metrics over vanity stats to prove your business is not just an idea, but a real, validated opportunity.
