This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Claap effectively frames the problem around the universal pain of inefficient meetings and the challenges of remote team alignment. They connect this directly to lost productivity and engagement, making the problem relatable and significant for any modern business. By focusing on the need for a more accessible and collaborative communication method, they set the stage perfectly for their asynchronous solution.
Our Tip: Frame the problem using relatable, emotional language that highlights the tangible business cost of inaction, forcing investors to feel the urgency.
The pitch deck presents the solution not as another meeting tool but as a "layer of feedback" that enhances existing workflows, which is a smart positioning strategy. Claap’s value proposition is clear: it replaces time-consuming meetings with flexible, asynchronous video updates to boost efficiency and engagement. This approach directly addresses the previously stated pain points, demonstrating a strong problem-solution fit that investors look for.
Our Tip: Clearly articulate your solution as a direct answer to the problem you just defined, emphasizing the unique value that makes you different from any other alternative.
Claap identifies specific, high-value market segments: digital SMBs and medium-to-large distributed tech companies in the US and Europe. This focus shows a clear understanding of their ideal customer profile rather than trying to appeal to everyone. Citing validation from consulting missions serves as early proof that teams are not just interested but actively engaging with the concept, de-risking the market opportunity for investors.
Our Tip: Go beyond broad market size numbers by showing tangible evidence of early adoption or strong interest from your specific target customer segment.
Claap outlines a product-led growth strategy centered on inbound marketing, integrations, and referral programs. The plan to leverage co-marketing with other tech companies and create sharable content like a meeting calculator is a savvy way to generate organic leads. This focus on virality and integrations shows investors a clear, scalable path to user acquisition that does not rely solely on expensive paid advertising.
Our Tip: Detail a specific, repeatable customer acquisition engine that shows investors you have a clear plan to attract your first 1,000 users and beyond.
Claap’s deck succeeds by telling a single, focused story where every slide reinforces the last. They masterfully connect their solution, market, and go-to-market strategy directly back to the initial pain point of inefficient meetings. Apply this by building your deck as a logical argument, ensuring investors see your solution as the only possible answer to the problem you defined.
The pitch deck consistently uses specific evidence over broad claims to build investor confidence and demonstrate traction. Instead of a generic market size, they pinpoint a validated customer segment; instead of a vague plan, they detail a repeatable growth engine. Replace your own assumptions with tangible proof—like early user data or a detailed acquisition funnel—to make your venture feel less like a bet and more like an inevitability.
