This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Blue Apron effectively frames its core problem around universal challenges: the hassle of meal planning, the difficulty of healthy eating with a busy lifestyle, and dining monotony. This strategy works because it grounds the business in a widespread, relatable need that investors can personally understand or easily observe. By articulating these clear pain points, they immediately establish the relevance and scale of the opportunity.
Our Tip: Present the problem as a tangible frustration experienced by a specific, well-defined customer segment to make the need for your solution feel urgent and undeniable.
The pitch deck presents a clear, direct solution by delivering pre-portioned ingredients and recipes, perfectly mirroring the problems it identified. Blue Apron positions itself not just as a food delivery service but as a convenient and enjoyable cooking experience tailored for millennials. This direct problem-solution fit is a powerful way to demonstrate product necessity and a well-defined value proposition to investors.
Our Tip: Frame your solution as the definitive answer to the problem you just presented, showing a clear "before and after" transformation for the customer.
The analysis smartly narrows the focus to a specific target market: millennials seeking convenience, health, and culinary adventure. This demonstrates a deep understanding of their ideal customer profile, which is a critical signal to investors that the go-to-market strategy will be focused and efficient. Instead of claiming to serve everyone, they identify a core group whose values directly align with the product, making the market opportunity feel tangible and achievable.
Our Tip: Define your target market using both demographics and psychographics to show investors you know not just who your customers are, but why they will buy.
Blue Apron presents a straightforward and powerful subscription-based revenue model, which is highly attractive to investors. This model implies predictable recurring revenue, customer lifetime value, and strong potential for retention, all of which are key metrics for a scalable business. The clarity of this slide shows a well-defined path to monetization without overcomplicating the core business logic.
Our Tip: Clearly explain your revenue model and emphasize why it is the right choice for your business, highlighting benefits like predictability, scalability, or high margins.
Blue Apron’s deck succeeds by being incredibly direct, from its relatable problem to its simple subscription model, making the business case easy for investors to grasp instantly. Avoid the temptation to overcomplicate your pitch with jargon; a straightforward narrative that requires no guesswork is always more effective. To apply this, ensure each slide communicates one core idea with absolute clarity, making your value proposition undeniable.
The pitch deck masterfully connects each section, creating a seamless story that flows from a universal problem to a perfect solution for a well-defined audience. This narrative structure makes the business feel logical and inevitable, building investor confidence with every slide. Structure your deck so that each section logically builds upon the last, creating an undeniable argument for why your business must exist.
