This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Bright.md effectively frames the problem around physician burnout and patient access issues, which are well-known, critical pain points in healthcare. They connect these systemic issues to inefficiencies in the traditional care model, creating a large, urgent problem for investors to latch onto. This approach immediately establishes the significance and scale of the opportunity they are addressing.
Our Tip: Frame the problem around a core, undeniable industry pain point and show its cascading negative effects to establish urgency and a large market need.
The pitch deck presents SmartExam™ as a direct answer to the previously stated problems, focusing on automation to reduce time and cost. By highlighting how the solution automates the entire patient interaction from eligibility to prescriptions, they clearly demonstrate a comprehensive approach. This positions their value proposition around radical efficiency gains for healthcare providers.
Our Tip: Clearly connect your solution's core features directly back to the specific pain points you introduced to create a compelling narrative of problem-solution fit.
Bright.md positions itself as a leader by emphasizing its unique operational efficiencies against other telehealth solutions. The summary notes a visual competitive landscape, a powerful tool for showing differentiation at a glance. This strategy works because it moves the conversation from "if" telehealth is the future to "why" their specific model is superior.
Our Tip: Use a 2x2 matrix or a similar visual to map the competitive landscape and clearly carve out your unique, defensible position.
The deck showcases a well-rounded leadership team with a crucial mix of clinical, technical, and business expertise. Highlighting the Founder & CEO as an MD (Ray Costantini, MD) immediately builds credibility and signals deep domain knowledge. This blend of skills is exactly what investors look for, as it de-risks the execution of their ambitious plan.
Our Tip: Present your team slide by highlighting the specific, relevant expertise each key member brings to solve the core problem you are tackling.
Bright.md’s deck tells a powerful, linear story connecting a critical industry problem directly to their specific automated solution and expert team. This creates a logical investment thesis that is easy for investors to follow and believe. Ensure every section of your deck, from the problem to the team, reinforces this core narrative and consistently answers "why you?"
The deck builds immense credibility by showcasing a profound understanding of healthcare, most notably by having an MD as the CEO. This signals to investors that the team is solving a problem they intimately understand, not just building technology. Use your team's background, problem framing, and solution specifics to prove you are true industry insiders, not just outsiders looking in.
