This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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CreditStacks effectively frames the problem by quantifying the market with a specific number: 3 million people in the U.S. without credit access. They connect this societal issue to a business problem by highlighting the high customer acquisition costs that prevent traditional players from serving this market. This dual-problem approach immediately signals a large, underserved market and a clear business inefficiency to investors.
Our Tip: Clearly quantify the size of the problem and connect it directly to a business pain point that your company is uniquely positioned to solve.
The pitch deck presents a clear, two-part solution: a product (the Lightning Credit Card) and a strategic advantage (a $10 or less acquisition cost via b2b2c channels). This immediately answers the "how" and addresses the high acquisition cost problem mentioned earlier, demonstrating a strong problem-solution fit. By positioning the card as a "financial empowerment tool," they elevate the value proposition beyond just a credit line, creating a more compelling narrative for impact-focused investors.
Our Tip: Present your solution not just as a product, but as a strategic answer to the core business problem you identified, highlighting your unique operational advantage.
CreditStacks' go-to-market strategy is concise and powerful, centered entirely on leveraging b2b2c marketing channels. This approach directly supports their core business model by enabling the drastically reduced customer acquisition cost, which is their key differentiator. For an investor, this shows a clear, scalable plan for reaching their target demographic efficiently, which is a major de-risking factor.
Our Tip: Ensure your go-to-market strategy directly enables your unique business model and clearly explains how you will acquire customers more effectively than incumbents.
The team slide builds immediate credibility by highlighting the founder's entrepreneurial background and MBA. It further strengthens its position by showcasing a team with deep industry experience from financial giants like PayPal, Chase, and American Express. This blend of startup drive and established financial expertise tells investors that the team has both the vision and the practical knowledge to execute in a highly regulated industry.
Our Tip: Showcase your team's unique combination of relevant industry experience and entrepreneurial grit to prove you are the right people to solve the problem.
Notice how every part of the CreditStacks deck supports a single story: a massive, ignored market can be profitably served with a low-cost acquisition model. Their solution and go-to-market strategy are two sides of the same coin, directly addressing the problem they established. Your deck must do the same, connecting every slide back to your core thesis to create a compelling and logical investment case.
Your primary job is to build investor confidence, and specificity is your best tool. CreditStacks de-risks their venture by quantifying everything: the market size, their acquisition cost, and their team's pedigree from institutions like Chase and American Express. Scour your deck for vague claims and replace them with hard numbers and specific, relevant credentials to make your pitch undeniable.
