This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Monzo clearly articulates the frustrations of traditional banking, focusing on relatable issues like complexity, hidden fees, and slow processes. This approach immediately builds an emotional connection with investors who have likely experienced these same pain points. By framing the problem around user control and transparency, they set the stage for a solution that empowers the customer.
Our Tip: Frame the problem from the customer's perspective using emotional language to make the pain point feel urgent and undeniable to investors.
The deck presents Monzo not just as another bank, but as a comprehensive "financial control center," which is a powerful value proposition. They effectively demonstrate the solution-problem fit by directly addressing the pain points with features like instant setup and real-time insights. Owning their own tech stack is a key differentiator that signals flexibility and a long-term competitive advantage.
Our Tip: Position your solution as a clear evolution from the status quo and highlight a core, defensible differentiator that competitors cannot easily replicate.
Monzo uses a hard metric of 120,000 users to provide concrete evidence of market demand, which is far more compelling than vague claims of interest. This number serves as powerful social proof and validates their product-market fit early on. Mentioning high app ratings and positive feedback adds a qualitative layer that shows users not only sign up but also love the product.
Our Tip: Lead with your single most impressive traction metric to immediately establish credibility and prove your business is more than just an idea.
The team slide is a masterclass in building credibility by showcasing a roster of seasoned professionals with directly relevant experience. Notice how they list individuals like a former CFO of ABN AMRO and a co-founder of GoCardless, which immediately de-risks the venture in an investor's mind. Including high-profile advisors adds another layer of validation and signals strong industry connections.
Our Tip: For each team member, highlight the one specific achievement or past role that directly proves their ability to solve the problem you are tackling.
Monzo's deck is a masterclass in systematically de-risking the investment opportunity at every single stage. From validating the market need with relatable pain points to proving execution ability with a seasoned team, each slide is designed to answer an investor's unspoken question: "Why should I believe you?" Apply this by auditing your own deck to ensure every section adds a layer of proof, whether through hard data, social proof, or the pedigree of your team.
The Monzo deck's design and narrative perfectly mirror the product itself: simple, clear, and user-focused. They don't just tell you they simplify banking; they show you by presenting complex information in an easily digestible format. Ensure your deck's tone, language, and design are a direct reflection of your brand's core values to create a cohesive and convincing story.
