This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Croma effectively frames the problem by highlighting a specific, quantifiable pain point: the massive disparity between a publisher's visible shares (36) and actual organic shares (4,599). This use of a concrete example makes the abstract problem of “limited visibility” tangible and urgent for their target market. The goal of this slide is to make investors immediately grasp the value gap Croma intends to fill.
Our Tip: Present the problem with a relatable, data-driven example that quantifies the customer's pain, making the need for your solution undeniable.
The pitch deck presents the solution as a direct answer to the previously established problem, offering a platform that aggregates and analyzes hidden social media data. Its value proposition is clear: Croma provides the comprehensive insights publishers currently lack, enabling smarter content strategy. This direct problem-solution fit is a powerful way to build a logical and compelling narrative for investors.
Our Tip: Clearly articulate your value proposition by showing exactly how your solution solves the specific pain points you just presented.
Croma defines its target market clearly as global news publications and provides specific numbers for the US (1,200) and worldwide (35,000). While the $68 billion industry revenue figure from 2016 is a bit dated, it still effectively signals a large, established market. This approach shows investors a focused entry point within a substantial and well-defined industry.
Our Tip: Validate your market size with both a top-down industry figure and a bottom-up calculation of your specific target customers to demonstrate a credible opportunity.
The deck showcases early validation with 7 full paying customers and 12 in trial, which is a crucial indicator of product-market fit. This traction is powerfully reinforced by social proof, noting they were a finalist in the Startups for News competition. These data points serve as validation that real customers are willing to use, and pay for, the solution.
Our Tip: Combine quantitative traction metrics like paying customers with qualitative social proof like awards to build a multi-layered case for your company's momentum.
Croma masterfully turns an abstract problem into a concrete crisis by using a single, dramatic data point—the 36 visible shares versus 4,599 actual shares. This immediately proves the value gap and makes their solution's purpose crystal clear to investors. To apply this, find the one key metric that quantifies your customer's pain and use it to anchor your entire problem slide.
The deck effectively combines quantitative proof (7 paying customers) with qualitative validation (being a startup competition finalist) to build a compelling case for momentum. This strategy shows investors that the product has both market demand and industry recognition, which de-risks the investment. You should pair your user metrics with social proof like awards or key testimonials to create a more robust and believable traction story.
