This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Decisive Health effectively frames the problem by connecting a poor patient experience with a direct financial impact on providers, specifically unpaid bills. This dual-sided approach is powerful because it shows investors a clear business case built on solving a relatable human issue. By quantifying the market with 160 million annual visits, they establish that this is not a niche problem but a widespread, costly inefficiency.
Our Tip: Frame the problem from both your end-user's perspective and your paying customer's perspective to immediately demonstrate a clear and urgent path to monetization.
The pitch deck presents a solution that directly addresses the identified pain points by streamlining and clarifying the billing process. Their value proposition is compelling because it links improved patient satisfaction directly to a crucial business outcome for providers: more effective payment collection. This focus on the patient experience in billing allows Decisive Health to differentiate itself in a crowded healthcare technology market by tackling an often-neglected aspect of the care journey.
Our Tip: Articulate your value proposition by showing how your solution turns a customer's major pain point into a tangible gain, such as increased revenue or operational efficiency.
The company provides concrete evidence of market validation with strong early traction metrics. Highlighting $45K in annual revenue and an impressive 70% profit margin per patient immediately signals a sustainable business model to investors. Furthermore, showing $10,000 in booked revenue within the first two months of selling proves both sales cycle efficiency and urgent market demand for their solution.
Our Tip: Showcase early revenue and high-margin metrics to prove your business model is not just viable but also profitable and scalable from day one.
Decisive Health builds significant credibility by presenting a founding team with advanced degrees and clearly defined, essential roles: Product (PhD), Sales (PhD), and Growth Marketing (MS). This composition demonstrates a balance of deep technical and subject-matter expertise with the commercial acumen required to acquire customers and grow the business. For an investor, this signals that the team is well-equipped to both build a great product and successfully take it to market.
Our Tip: Present your team not just by their past accomplishments but by the specific, critical functions they own to assure investors that all key business areas are covered by capable experts.
Decisive Health masterfully connects the emotional pain of patient billing confusion directly to the financial pain of unpaid provider bills. This strategy is effective because it gives investors a clear, logical path from solving a user problem to generating revenue. In your deck, always show how improving the end-user's experience creates a quantifiable financial gain for your paying customer.
The deck systematically addresses the biggest investor risks: market size (160M visits), product-market fit ($45K ARR), and execution (an expert team). By providing concrete data for each potential objection, they build a compelling case that the venture is less a gamble and more a calculated opportunity. Identify the top three risks an investor will see in your business and dedicate a slide to providing hard evidence that neutralizes each one.
