This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Mentimeter clearly articulates a universal pain point experienced in boardrooms and classrooms worldwide: the lack of engagement in traditional presentations. They effectively frame it not just as a nuisance but as a business issue tied to the effectiveness and information retention of presentations. This makes the problem instantly recognizable and its solution valuable to investors.
Our Tip: Frame the problem in terms of its tangible, negative consequences, such as lost productivity or wasted resources, to create a sense of urgency for investors.
Mentimeter presents its solution as a direct and intuitive answer to the engagement problem, focusing on ease of use with its “user-friendly interface.” The value proposition is sharp, emphasizing how its real-time feedback loop differentiates it from static presentation tools. This clear problem-solution fit demonstrates an immediate understanding of user needs and market gaps.
Our Tip: Clearly show how your solution directly solves the specific pain points you introduced, emphasizing benefits over just listing features.
Mentimeter uses impressive, multi-faceted metrics to build a compelling case for product-market fit and momentum. Leading with hard numbers like $420,000 ARR and 14% month-over-month growth immediately answers the critical investor question: “Is this already working?”. The combination of revenue, user growth (50,000 Daily Active Users), and massive usage volume provides undeniable social proof and de-risks the investment.
Our Tip: Showcase a “traction-at-a-glance” slide with three to five of your most impressive key performance indicators to prove your business has momentum.
The pitch deck clearly defines a proven subscription-based model, which investors favor for its predictable, recurring revenue. By mentioning various pricing tiers for different user needs, they signal a flexible strategy that can capture value from individuals up to large enterprises. This approach shows a clear path to monetization and scalability without needing complex explanations.
Our Tip: Present your business model with extreme clarity, specifying the revenue stream and the customer segments you are targeting to show you have a well-defined plan.
Mentimeter’s deck is a masterclass in simplicity, ensuring investors immediately understand the problem, solution, and business model without any friction. They avoid jargon and complexity, making the investment thesis self-evident and compelling. Apply this by ruthlessly editing each slide for a single, clear takeaway that builds a logical and undeniable narrative.
The deck’s core strength is its use of concrete proof to eliminate investor uncertainty, from traction metrics to a proven subscription model. This shifts the narrative from a risky bet on an idea to a safer investment in a business with demonstrated momentum. Focus on showcasing undeniable evidence of product-market fit to make an investor’s decision feel less like a leap of faith and more like a logical next step.
