This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Deepgram effectively frames the problem by quantifying the pain points of existing solutions, citing specific accuracy rates like 65-75%. They create urgency by highlighting the gap between what enterprises need (95-99% accuracy) and what the market offers. This approach immediately establishes the high stakes and commercial need for a better alternative.
Our Tip: Quantify the customer's pain with specific, relatable metrics to make the problem feel tangible and urgent for investors.
The deck clearly presents a technologically superior solution, emphasizing its end-to-end deep learning process. They translate complex features into tangible benefits like 80-95% accuracy and processing a one-hour file in 30 seconds. This focus on performance metrics makes their value proposition concrete and easily defensible.
Our Tip: Frame your solution around clear, measurable outcomes that directly solve the previously stated problem.
Deepgram smartly positions itself against large incumbents by focusing on a niche they neglect: customer-specific models. Instead of claiming to be better at everything, they define a specific battleground where their patented technology gives them a clear advantage. This customer-centric positioning makes their competitive claims credible and their strategy focused.
Our Tip: Differentiate against competitors by owning a specific, high-value niche rather than trying to compete on every feature.
The deck uses a forward-looking traction metric, aiming for $10M ARR within 18 months, to signal high growth ambition. They reinforce this ambition with social proof by highlighting backing from major players like YCombinator and NVIDIA. This combination of a bold target and strong institutional validation builds significant credibility.
Our Tip: Combine ambitious, forward-looking goals with concrete social proof like key partnerships or investors to make your projections believable.
Deepgram’s pitch works because it translates every core concept—problem, solution, and traction—into specific, quantifiable numbers. This turns abstract claims into tangible proof points that resonate with investors. To apply this, audit your deck for vague statements and replace them with hard data, performance benchmarks, or specific financial targets.
Instead of fighting a broad war against incumbents, Deepgram strategically positions itself in a niche where it has a clear advantage: customer-specific models. This focused approach makes their competitive claims credible and their market strategy defensible. Define a specific, high-value problem that you solve better than anyone else and build your narrative around that singular focus.
