This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Divvy frames the problem around the inaccessibility of homeownership, the high upfront costs of traditional buying, and the misaligned incentives in renting. This approach immediately establishes a large, relatable problem that resonates with a broad audience and investors. By focusing on the emotional and financial pain of being locked out of the housing market, they create a strong foundation for their solution.
Our Tip: Frame the problem not just as a market gap but as a tangible pain point for a specific customer segment to make it more compelling for investors.
Divvy presents its solution as a "shared equity model," a clear and concise term that immediately explains their core mechanism. They differentiate themselves by highlighting a "2.5x higher income" potential than REITs and positioning themselves as partners ("landlords") rather than "lenders." This reframing is a powerful way to communicate a friendlier, more aligned value proposition that directly addresses the problem.
Our Tip: Clearly articulate your unique value proposition by contrasting your model with existing alternatives to highlight your key differentiators.
The business model is straightforward, generating revenue from home appreciation and potential fees, which is easy for investors to grasp. By tying their success directly to the appreciation of the assets they help tenants acquire, Divvy creates a scalable model that aligns their financial interests with their customers' success. This alignment is a critical selling point that underscores the sustainability of their approach.
Our Tip: Present a business model where your revenue growth is directly linked to delivering value to your customers to build investor confidence.
The team slide effectively builds credibility by showcasing founders with deep, relevant experience in the exact domains needed for success: real estate tech, capital markets, and engineering. Brian Ma's background at Zillow, Adena Hefets's at Square Capital, and Nicholas Clark's at Microsoft signal to investors that the team has the specific expertise to execute this complex model. This is a textbook example of demonstrating founder-market fit.
Our Tip: Showcase how each key team member's specific past experience directly de-risks a critical aspect of your business model.
Divvy masterfully reframes the entire homeownership journey, positioning themselves as partners in a "shared equity model" instead of a simple rent-to-own service. This reframing creates an entirely new, more trustworthy category that immediately distances them from legacy alternatives in the minds of investors and customers. To apply this, find a powerful new label for your solution that fundamentally changes how your audience perceives the problem you are solving.
Divvy’s team slide is not an appendix but a core pillar of their argument, directly mapping each founder's expertise to a critical business risk. By showcasing specific experience in real estate tech, capital markets, and engineering, they prove this is the only team that can execute this complex model. Transform your team slide from a list of logos into a de-risking tool by explicitly connecting each founder’s background to a specific operational challenge.
