This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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EquityBee clearly defines the problem by focusing on the high costs and limited time frames startup employees face when exercising stock options. They effectively articulate the emotional pain point of missing out on earned financial benefits, which makes the problem relatable and significant. This approach immediately establishes a strong, quantifiable need for their solution in the eyes of an investor.
Our Tip: Frame the problem around a specific, relatable persona to create an emotional connection and make the pain feel urgent and personal.
The pitch deck presents a streamlined solution that directly addresses the identified pain points by providing capital for exercising options. EquityBee’s value proposition is sharp, highlighting a risk-free path for employees and a unique, discounted investment opportunity for investors. This dual-sided value proposition broadens the appeal and demonstrates a well-rounded understanding of their ecosystem.
Our Tip: Clearly articulate your unique value proposition for each key stakeholder to demonstrate a comprehensive market understanding.
EquityBee presents a straightforward and easy-to-understand business model, centered on a 5% upfront transaction fee. This clarity is crucial for investors, as it removes ambiguity about how the company generates revenue from day one. Mentioning potential additional revenue streams also signals foresight and future growth opportunities without overcomplicating the core model.
Our Tip: Present a simple, primary revenue stream first before introducing potential secondary streams to demonstrate immediate viability and focus.
The deck uses concrete traction metrics, like partnerships with over 100 companies, to provide powerful social proof. This number serves as immediate validation that their model is resonating within the startup ecosystem. By highlighting successful funding rounds and positive feedback, they build credibility and de-risk the investment opportunity for potential backers.
Our Tip: Use specific, quantifiable metrics like customer numbers or partnership counts as they provide tangible proof of market validation.
EquityBee’s deck succeeds by making every core component—from the problem to the business model—incredibly simple and easy to grasp. This directness removes friction for investors, allowing them to quickly understand the opportunity without getting lost in jargon or complexity. Prioritize simplifying your narrative so an investor can understand your value proposition, business model, and market in seconds.
The pitch deck masterfully de-risks the investment by layering different forms of validation, from concrete traction metrics to a dual-sided value proposition. By proving market acceptance and demonstrating a well-understood ecosystem, they build significant investor confidence before the ask. Use every slide as an opportunity to build credibility and proactively answer the investor's question: "Why is this a safe bet?"
