This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Flowtab clearly identifies three core pain points for bar patrons: long waits, payment hassles, and a lack of loyalty programs. This approach immediately grounds the business idea in a relatable, real-world frustration, which is crucial for getting investor buy-in. By focusing on the customer's negative experience, they effectively set the stage for their solution.
Our Tip: Frame the problem from the customer's perspective using relatable scenarios to build an immediate emotional connection with investors.
The deck presents a straightforward mobile app solution that directly addresses each identified problem: order from anywhere, pay in-app, and pick up. Their value proposition is sharpened by focusing specifically on the nightlife industry and integrating with existing POS systems, showing they understand the operational needs of their target venues. This tight problem-solution fit demonstrates a clear understanding of their niche market.
Our Tip: Clearly articulate how your solution directly solves each pain point you presented, leaving no doubt about its value.
Flowtab defines its target market as bars and nightclubs, a specific and understandable segment. They validate the opportunity by citing a projection that the mobile market share in nightlife will quadruple by 2016, signaling strong growth potential. This use of a forward-looking statistic helps investors see the scale of the opportunity beyond the initial niche.
Our Tip: Support your market claims with a single, powerful data point that illustrates significant growth potential or market size.
The business model slide details multiple revenue streams, including transaction fees, subscriptions, and installation fees, which shows a diversified monetization strategy. By listing a specific 16% merchant and service fee, they provide a concrete number that makes the model feel tangible and well-researched. This level of detail signals to investors that the team has thought through the financial mechanics of the business.
Our Tip: Present a diversified revenue model with specific pricing details to demonstrate a clear and viable path to profitability.
Flowtab’s greatest strength is its clarity, translating a simple problem into a tangible business with specific numbers like the 16% transaction fee. This approach removes ambiguity and shows investors you have thought through the operational and financial details of your venture. Ground your own pitch in concrete, specific data points instead of relying on vague assertions to build immediate credibility.
The pitch is effective because it focuses on a specific, underserved market—nightlife—instead of trying to appeal to everyone. This tight focus makes their solution more relevant and their go-to-market strategy far more believable for investors. Prove you can dominate a small pond first; this gives investors confidence you can eventually tackle the ocean.
