This free eBook goes over the 10 slides every startup pitch deck has to include, based on what we learned from analyzing 500+ pitch decks, including those from Airbnb, Uber and Spotify.
Everything you need to raise funding for your startup, including 3,500+ investors, 7 tools, 18 templates and 3 learning resources.
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Fulfil.io effectively frames the problem by focusing on the user experience of existing enterprise software, a widely recognized and relatable pain point. This approach immediately builds empathy and makes the need for a new solution feel urgent and obvious. By highlighting specific issues like complexity, lack of customization, and inaccessibility, they successfully position themselves as the modern alternative to clunky, outdated systems.
Our Tip: Frame the problem through the eyes of your target customer, using specific, emotional language to make the pain point tangible for investors.
The deck clearly presents its solution as a "Next Generation ERP," a phrase that immediately signals innovation and a break from the past. They articulate their value proposition around user-friendliness, customization, and accessibility, directly addressing the pain points they previously established. The mention of an AI-powered platform and open APIs serves as a key technical differentiator, suggesting a sophisticated and adaptable product.
Our Tip: Clearly connect each element of your solution back to a specific problem you outlined, demonstrating a direct and thoughtful problem-solution fit.
The pitch deck showcases a well-rounded founding team with clearly defined roles, covering the CEO, customer success, and technical leadership. Highlighting their "15 years of combined experience" in the ERP space is a crucial move that builds immediate credibility and directly answers the investor's question of "Why you?". This specific domain expertise suggests they not only understand the problem deeply but are also uniquely equipped to build and sell the solution.
Our Tip: Go beyond just listing titles and quantify your team's experience with specific numbers, relevant past successes, or unique insights to build investor confidence in your ability to execute.
Fulfil.io presents compelling evidence of early market validation with hard metrics, which is exactly what investors look for to de-risk an investment. Leading with a 22% monthly growth rate and $100K in ARR provides concrete proof that customers are not just interested but are actively paying for their solution. Mentioning a $700K pipeline is a smart, forward-looking statement that signals strong future revenue potential and market demand.
Our Tip: Showcase your single most impressive traction metric in a large, bold font on its own slide to create a powerful "wow" moment that immediately grabs investor attention.
Fulfil.io’s deck tells a powerful story by first establishing a clear, relatable problem and then ensuring every subsequent section directly addresses it. This creates a logical flow that makes the solution feel both necessary and inevitable. To apply this, structure your pitch as a tight narrative where your solution, value proposition, and team’s expertise are presented as direct answers to the initial pain point you defined.
The deck masterfully builds investor confidence by backing up claims with tangible evidence, from the team's specific domain experience to hard traction metrics. This approach systematically removes doubt and proves both market demand and the team's ability to execute. In your own deck, replace vague assertions with quantifiable proof points like revenue, growth rates, or years of relevant team experience to make your venture feel like a safer bet.
